Search results

1. BEST PRACTICE: Lead and they will follow

   and conversion rates increase by 200-300 per cent over average DM results." Anecdotal evidence suggests ...

   a12admin a12 - 29/03/2006 - 00:00

2. ANALYSIS: Public sector marketing frenzy

   you're looking to target too, says Cross. "We see evidence of companies who'll say ...

   a12admin a12 - 02/03/2009 - 00:00

3. BEST PRACTICE: Crowdsourcing in B2B

   the same way you'd test any idea. Is there evidence to support it? Is it really new? Does it solve ...

   a12admin a12 - 04/03/2010 - 00:00

4. BEST PRACTICE: Deciphering data law

   to search premises for evidence of breach of the DPA. The IC usually deals sympathetically with companies ...

   a12admin a12 - 19/12/2006 - 00:00

5. DATA FOCUS: Creditable mailings

   there is little evidence of marketers using non-marketing data (other than financial) to improve how it targets ...

   a12admin a12 - 01/10/2006 - 00:00

6. CASE STUDY: Berwin Leighton Paisner's brand refresh

   There was also little evidence that the website was acting as a lead generator for the firm. Ultimately, the site ...

   a12admin a12 - 01/12/2009 - 00:00

7. CUSTOMER INSIGHT: Targeting the board

   to potential customers. The return on investment will be self-evident. Supplemental: Case study; Protec ...

   a12admin a12 - 25/09/2005 - 00:00

8. BRANDING: Best brand 2004- Tenon

   "I've seen evidence of some small companies being very creative." To other B2B companies ...

   a12admin a12 - 26/04/2005 - 00:00

9. Marketing Return on Investment: A Panel Discussion

   chain was most recently tackled in a 2011 issue of Industry Week.) I’m already seeing evidence ...

   Rob Wolfe - 03/04/2012 - 20:48

10. BEST PRACTICE: Targetting for SMEs

    with simple solutions. That search is becoming more pertinent on a local level is evident by Overture's ...

    a12admin a12 - 28/02/2005 - 00:00

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