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1. TECHNOLOGY: Value of individual customers

   are very difficult to get, but there's not much evidence that companies know how to retain them," ...

   a12admin a12 - 27/01/2005 - 00:00

2. ANALYSIS: Environmental services- Wasted opportunities?

   Evidence for this comes from September's Recycling & Waste Management exhibition in Birmingham, ...

   a12admin a12 - 18/11/2008 - 00:00

3. SEARCH MARKETING: Sensational search

   cost-per-call is expensive, but the evidence from the US- where the service launched at the end of 2004- ...

   a12admin a12 - 22/09/2005 - 00:00

4. BEST PRACTICE: The six golden rules of DM

   a hook, cover off any objections, provide evidence and substantiation, provide alternative response ...

   a12admin a12 - 15/04/2007 - 00:00

5. TECHNOLOGY: Presentation systems

   on the latest screen animation. It's about a point well made, evidence to support it, passion ...

   a12admin a12 - 15/04/2007 - 00:00

6. TECHNOLOGY: Web analytics

   they want to measure. As we provide more targeted data, the value of analytics becomes self-evident ...

   a12admin a12 - 28/02/2007 - 00:00

7. BEST PRACTICE: Ensuring ROI on recruitment

   employers should look at examples, projects and results for evidence of team players who demonstrate real ...

   a12admin a12 - 07/11/2004 - 00:00

8. BRANDING: What is a brand?

   with the messaging." Board-level brand buy-in A brand evidently needs to be understood by everyone working within ...

   a12admin a12 - 20/08/2006 - 00:00

9. Outdoor advertising: Digital revolution goes underground

   will evolve with the introduction of new digital media. Body of evidence It is clear to see that Viacom has ...

   a12admin a12 - 02/07/2006 - 00:00

10. BEST PRACTICE: Customer loyalty

    is not so much a pattern of behaviour as a state-of-mind. The single most conclusive evidence of loyalty ...

    a12admin a12 - 10/03/2006 - 00:00

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