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1. PROFILE: Chris Hinds- Head of Marcoms, Brother

   relationship with the reseller. This is evident by his stance on search engine optimisation (SEO). “When ...

   a12admin a12 - 06/09/2005 - 00:00

2. State of the market 06: Up-and-up for B2B

   are increasingly enlightened when it comes to marketing. Additional evidence of the importance of marketing could ...

   a12admin a12 - 19/12/2006 - 00:00

3. BRANDING: Celebrity sells

   in the latest piece of software, they want pain relief." McKee felt- and evidently convinced the client- ...

   a12admin a12 - 20/05/2006 - 00:00

4. BEST PRACTICE: Creating the right marketing team

   should consider. “I'm a fan of candidates having evidence of qualifications,” he explains. “There ...

   a12admin a12 - 19/12/2005 - 00:00

5. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

   and says this was particularly evident in his time at American Express. “They spend a lot of money ...

   a12admin a12 - 28/02/2005 - 00:00

6. EMAIL MARKETING: Why isn't viral catching?

   talks about are only evident if a successful campaign (ie. one that spreads like the plague) isn't ...

   a12admin a12 - 20/08/2005 - 00:00

7. EMAIL MARKETING: Is email the new DM?

   This is never more evident than when asking practitioners about selling through email. Should B2B email ...

   a12admin a12 - 07/11/2004 - 00:00

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