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  1. PROFILE: Chris Hinds- Head of Marcoms, Brother

    relationship with the reseller. This is evident by his stance on search engine optimisation (SEO). “When ...

    a12admin a12 - 06/09/2005 - 00:00

  2. State of the market 06: Up-and-up for B2B

    are increasingly enlightened when it comes to marketing. Additional evidence of the importance of marketing could ...

    a12admin a12 - 19/12/2006 - 00:00

  3. BRANDING: Celebrity sells

    in the latest piece of software, they want pain relief." McKee felt- and evidently convinced the client- ...

    a12admin a12 - 20/05/2006 - 00:00

  4. BEST PRACTICE: Creating the right marketing team

    should consider. “I'm a fan of candidates having evidence of qualifications,” he explains. “There ...

    a12admin a12 - 19/12/2005 - 00:00

  5. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

    and says this was particularly evident in his time at American Express. “They spend a lot of money ...

    a12admin a12 - 28/02/2005 - 00:00

  6. EMAIL MARKETING: Why isn't viral catching?

    talks about are only evident if a successful campaign (ie. one that spreads like the plague) isn't ...

    a12admin a12 - 20/08/2005 - 00:00

  7. EMAIL MARKETING: Is email the new DM?

    This is never more evident than when asking practitioners about selling through email. Should B2B email ...

    a12admin a12 - 07/11/2004 - 00:00

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