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  1. B2B Marketing Leaders Round Table: Has your marketing budget suffered a blow?

    sharpening focus on ROI. Individual POs are being reviewed at the highest level, and evidence of results have ...

    Maria Cameron - 21/08/2020 - 10:08 - 1 comment

  2. Data is dead

    post, Scott asserted his preference for the phrase “evidence-based marketing” over “data-driven ... marketing”, since “evidence suggests some sort of hypothesis that's being investigated”. Here I’m ... much it might be based on data. “Evidence” certainly evokes a more considered approach to measurable ...

    Simon Daniels - 01/12/2018 - 12:34

  3. B2B websites fail customers with poor content

    the content? Each of these were rated out of three, where zero was no evidence of capability, and three ... was no evidence of capability and three if it exhibited best practice. A score of 30 should indicate a passing ...

    Paul Snell - 04/07/2019 - 09:24

  4. Salesforce acquires Evergage

    ability to service clients. Early on it was evident Karl and Greg had a clear comprehension of the needs ...

    Kavita Singh - 12/02/2020 - 17:13

  5. Awards case study: How Really B2B's campaign for Kettyle Irish Foods (part of the Linden Food Group) won gold for three awards

    evidence for the demand for GUINNESS® burgers to give buyers complete confidence and justication ...

    David Rowlands - 26/11/2020 - 08:29

  6. B2B marketers know why to use storytelling; let’s talk about when and how

    storytelling by proxy. Three B2B storytelling tips: evidence, structure, focus But finding use cases ... to help you lace your story with all the supporting evidence you need to build a compelling business case ...

    David McGuire - 28/07/2020 - 11:50

  7. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    generic, treating them the same as every other buyer. Evidence that this gap exists is based on research ...

    David Rowlands - 07/12/2020 - 08:47

  8. How to create a buzzworthy campaign with Paul Anderson

    really well. The anecdotal evidence showed that it was incredibly well-received with 12 new orders ...

    Kavita Singh - 02/02/2021 - 16:17

  9. Joel Harrison's B2B Marketing Leaders Forum 2018 presentation

    Professional development The evidence is clear: martech is driving transformation in B2B, ... in the martech age. Joel Harrison, Editor-In-Chief, B2B Marketing The evidence is clear: Martech is driving ...

    Adam Harper - 31/10/2018 - 15:53

  10. Ad fraud is out of control, and it’s only getting worse

    It is outdated and irresponsible.” Fou went on, “Overwhelming evidence published by others, and the daily ...

    Pete Morgan - 23/01/2020 - 15:53 - 1 comment

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