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  1. The antidote to uncertainty in business decisions

    in which the supply of evidence is limitless and unstoppable. It flows through us and around us, shaping ...

    Christoph Becker - 02/09/2019 - 12:16

  2. What to do if your target audience isn't on social media

    but an opportunity to inform your audience using facts and evidence. It can help give you authority within ...

    Stephan Spencer - 04/08/2020 - 14:34

  3. Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships

    evidence of such things being deployed for this purpose – or possibly even a recognition ...

    Joel Harrison - 28/08/2020 - 15:14

  4. Disintermediation and digitisation in the B2B marketplace

    now to develop strategies in an evolving digital world. Lots of evidence for reluctant senior ...

    minesh.mistry_354001 - 10/07/2019 - 12:21

  5. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    the transformation in their brand was nowhere more evident or dramatic than in their new communications campaign, ...

    Sue Mizera - 11/08/2020 - 13:35

  6. 81% of B2B marketers have to 'fight hard' for good content

    – and the toxic situation where marketing is constantly belittled and dictated to.  Dig in and get the evidence ... and ungated online. Please do dive in, and make whatever use of the evidence best helps you to win your own ...

    David McGuire - 24/02/2020 - 10:26 - 1 comment

  7. Brands, take a stand

    Leverage the SPACE2 Model of Inclusion, which provides evidence based techniques for managing bias ...

    Tina Morwani - 22/09/2020 - 11:35

  8. How to create a controversial email marketing campaign

    evidence shows email marketing services are seven times better at generating sales than any social media ...

    Sam Bocetta - 08/06/2020 - 13:15

  9. AI in B2B: Going beyond the hype

    AI's potential to transform B2B, and enable better, faster, stronger results, but actual evidence ...

    minesh.mistry_354001 - 20/02/2019 - 16:41

  10. Marketing leadership in the digital age survey

    The evidence is clear: Martech is driving transformation in B2B, and it's creating ...

    Rebecca Ley - 20/07/2018 - 14:29

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