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  1. DIGITAL MARKETING: Exploiting the web 2.0 boom

    that the site can be an excellent way of cementing B2B relationships with those you might not otherwise have had ...

    a12admin a12 - 06/06/2008 - 00:00

  2. PROFILE: Amanda Rendle- Head of Business Marketing, HSBC

    of almost embarrassment, “and HSBC is an excellent place to be. I've got a fantastic opportunity ...

    a12admin a12 - 19/12/2006 - 00:00

  3. CASE STUDY: 'Terrafirma- Serious 4x4 Accessories' campaign by Allmakes

    Island 4x4, a sub-division of Allmakes 4x4. Originally designed to provide excellent quality and be more ...

    a12admin a12 - 13/08/2010 - 00:00

  4. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

    had no such problem: in fact its customer service was regarded as excellent. The primary reason ...

    a12admin a12 - 09/07/2007 - 00:00

  5. PROFILE: David Sear- Chief Marketing Officer, Voca

    and the boldness of the new identity should be recognised as an all-too-rare example of excellence in B2B branding, ...

    a12admin a12 - 15/12/2004 - 00:00

  6. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

    But it is a publication that I have admired in terms of the strength of its brand and the consistent excellence of its ...

    a12admin a12 - 30/05/2007 - 00:00

  7. PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate

    is uncommon in B2B, and a cynic might suggest that it would be easy to deliver excellent results with a media ...

    a12admin a12 - 10/03/2006 - 00:00

  8. BRANDING: Best brand 2005- Bank of Scotland Corporate

    excellent results with a media budget as large as appeared to be available for this campaign. ...

    a12admin a12 - 10/03/2006 - 00:00

  9. Culture of excellence

    Over the course of the last nine months we have discussed many theories, however, for these to work properly it is imperative that the issue of data hygiene and data quality is addressed. Without this you run the real risk of alienating both customers and ...

    a12admin a12 - 29/09/2005 - 00:00


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