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1. Partnering with your customers can be the answer to boosting your marketing impact

   their excellent speakers. PVD Products brought in MarketReach to plan, execute, and manage a pilot webinar ... and gauge its marketing effectiveness. Leveraging PVD Products’ excellent reputation and the MIT brand, ...

   Rod Griffith - 03/02/2022 - 08:49 - 1 comment

2. How human connection and automation come together to create today’s CX

   that deliver excellent service.  Using moments of human interaction, especially in high emotional intelligence ...

   Stephanie Copel... - 01/03/2022 - 09:19

3. How Atos doubled down on digital and what it learned about martech on the way

   with you that you actually do.” The benefits of centres of excellence (COE) From ABM to customer ...

   David Rowlands - 11/02/2022 - 11:24

4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   agenda-setting leadership in the category. (CarlSquare provides an excellent example). Characteristics: B2B ... and to grow and promote their practice and excellence among clients and within Y&R- which I proceeded ...

   Sue Mizera - 01/02/2022 - 15:00

5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

   of marcoms excellence; nor is every B2C company. Yet high bars have been set within each domain ...

   Sue Mizera - 22/02/2022 - 12:26

6. International Women’s Day: A collection of reflections

   it through tokenism and virtue signalling. The more we acknowledge excellence in women that have achieved ...

   David Rowlands - 08/03/2022 - 13:00

7. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

   as both B2B and B2C have drawn ever stronger in their commitments to excellence in the application ...

   Sue Mizera - 28/01/2022 - 15:55

8. Are the 2020s the Decade of the Great B2B Rebranding?

   purpose and results. In fact, it is my view that brand can help martech excel! And this, not least, ... absolutely delights me.  How can brand help martech excel? For the sake of argument, let's agree ... to Aristotle’s concept of the four causes and the principle of areté, or excellence. But the real moment of ‘aha’ ...

   Sue Mizera - 01/12/2021 - 10:47

9. Three demand generation focus areas you need to know

   currently excel in this. That's why it's so important to have a 360-degree view of your customers, ...

   Satish Sadasivan - 21/01/2022 - 15:35

10. How to make good content that will improve your SEO

    When you provide an excellent service for your customers, show it off. This works because its literally ... some excellent feedback from a customer? Use their quote on your main service page. Changed someone’s ... life for the better? That sounds like an excellent video opportunity. Interview customers, understand ...

    Charlotte Hartley - 24/08/2021 - 14:56

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