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1. News: Recent research sheds light on the state of PR in B2B

   within their organisations, the surveyed CEOs agree:  PR is a cost-centre rather than a revenue generator ...

   David Rowlands - 08/02/2023 - 14:40

2. Revenue operations manager

   This is an exceptional opportunity for a professional, talented, and effective individual who is looking to be part ...

   Jennie Barrick - 12/01/2023 - 15:20

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   planning’ and “‘ogo-cop’) and as being cost-centres. Marketing as wholly strategic and business-based ... point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ... their ‘necks are on the line’  — it’s not just cost or turf that they’re thinking about or a lack ...

   Sue Mizera - 15/12/2022 - 08:40

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   idea, just give me another sales guy. Branding is just another costly marketing tactic to justify ...

   Sue Mizera - 08/12/2022 - 10:09

5. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   the Tao, there are some exceptional benefits, which resonate deeply in today’s world:     The approach ...

   Mary Gilbert - 21/11/2022 - 11:12

6. Leaders Roundtable Batten down the hatches

   purchase scrutiny – such as deeper forms of technical output, showing things like total cost of ownership? ...

   scotty - 16/11/2022 - 10:21

7. Online marketplaces – Threat or opportunity for B2B vendors?

   and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... audience and provide a ready-made, streamlined buying experience, they do this at the cost of vendor margin ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

   Kieron McCann - 24/10/2022 - 09:46

8. How marketers can achieve personalisation without third-party data

   To promote cost efficiency, marketers should look to eliminate redundancies in their tools while prioritising ... then another to analyse it, these capabilities can and should be combined to reduce costs.  Data management ...

   Adam Greco - 05/09/2022 - 16:24

9. Under the hood of Amex’s success with small businesses

   at no cost. What started as IGTV episodes featuring famous business personalities like David Chang ... nonsense. Nobody buys based on one thing except for maybe chewing gum at the end of a grocery aisle before ...

   David Rowlands - 10/08/2022 - 10:13

10. Propolis salary benchmark 2022

    more women than men. The one exception is digital marketing managers with 56.4% women and 42.9% men: ... marketing roles, PR/communications and social media. The exception to this rule is content where figures ...

    scotty - 22/07/2022 - 12:04

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