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  1. News: Annual study reveals rising stars in the marketing multiverse

    continue to emerge on top.” Key findings include: 94% of companies measured do not use personalisation ... to interact with customers over their social channels. Brands continue to perform poorly across key website ... out Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 30/11/2021 - 16:21

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    product suite and marketing is going to be key to tapping into this and taking Feefo to the next level.”  ... Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 30/11/2021 - 16:39

  3. B2B Marketing Awards 2021: Check out the winners here!

    winning campaigns. Members of Propolis- our exclusive community for B2B marketers to share insights, learn ... the giants of B2B. Want to read the full report and get access to more exclusive content? Join Propolis today ... at next year’s B2B Marketing Awards! Propolis is our new community exclusively for senior marketers. How ...

    Daniela fernandes - 26/11/2021 - 12:11

  4. Why SMBs are looking for guidance and support from B2SB marketers

    their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... Covid-class), reversing a four decade long decrease in entrepreneurialism.  With that in mind, here are six key ... their business? Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. News: Hiscox launches card game to educate businesses about cyber security

    Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 30/11/2021 - 09:52

  6. How to realise the full potential of sustainability marketing

    stories is the key thing consumers look for, with evidence of impact against goals. 69% of consumers said ... sustainably.  One key way to prove and market your company’s sustainability efforts is to communicate its strong ... results-driven stories  While ESG is a priority, your performance is still the key factor in investment ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. How CogniClick can personalise your content for ABM success

    exclusive community for B2B marketers to share insights, learn from industry leading marketers, and access ...

    David Rowlands - 26/11/2021 - 14:56

  8. Five ways your marketing team can stand-out in your business

    be proactive and engage with the leadership on key initiatives and projects the business aims to lead on. ... cross-collaboration takes place. Don’t run a campaign solely with marketing leading or at the forefront. Involve key ... key audience but internally to ensure you can give marketing a permanent seat at the table Want ...

    Abhi Morjaria - 24/11/2021 - 08:56

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    you’ll want to read on. Self-determination theory—a key to unlocking customer intimacy? Recently ... by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ... beginning atop with the 'why?', the key insight, and proceed to SDT’s 'motivation ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Four game-changing insights driving customer acquisition in a digital world

    content and creating download forms to capture information about who is interested in key topics. 3. Stock ... business? Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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