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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    Marketing was founded in 2004 by Joel Harrison and James Farmer, and has been led exclusively by these two ... exclusive community for B2B marketers to share insights, learn from industry leading marketers, and access ... Farmer, and has been led exclusively by these two partners ever since. Starting as a print magazine, ...

    David Rowlands - 26/01/2022 - 10:48

  2. Much like comedy, good B2B marketing comes down to timing

    80% of respondents agreed that they engage with B2B vendors when they are ready to buy. Timing is key ... and of course, as we’ve ascertained, relevant content and messaging is key. Once you’ve collated your key data ... insights you can develop highly personalised content and messaging that is relevant to each key customer.  ...

    Jon Clarke - 24/01/2022 - 10:22

  3. How to best manage an international team

    the key is to “work the ‘asynchronous’ working.” As he outlines, shared spaces should house work ... a longer discussion in Propolis, B2B Marketing’s exclusive community for B2B marketers to share insights, ...

    David Rowlands - 27/01/2022 - 11:33

  4. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    not check out Propolis, our exclusive community for B2B marketers to share insights, learn from industry ...

    Sue Mizera - 28/01/2022 - 15:55

  5. Simon Daniels on the MOPs dos and don’t for 2022

    on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ... Understanding your customers’ needs and requirements- the keys to nailing personalisation Simon refutes the view ...

    David Rowlands - 25/01/2022 - 08:55

  6. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    priorities.  However, creative teams do face some key challenges when it comes to delivering work effectively ...   Want to learn make sure you keep ahead of all things B2B? Why not check out Propolis, our exclusive ...

    David Rowlands - 25/01/2022 - 12:33

  7. News: B2B Marketing appoints new managing director, Richard O’Connor

    to date on all things B2B? Why not check out Propolis, our exclusive community for B2B marketers to share ...

    David Rowlands - 26/01/2022 - 10:41

  8. Why increased customer privacy provides an opportunity for marketers

    leading experts? Why not check out Propolis, our exclusive community for B2B marketers to share insights, ...

    Sam Holding - 26/01/2022 - 10:07

  9. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    this new guide to uncover: Key questions around intent data, account prioritisation, orchestration, ...

    Daniela fernandes - 25/01/2022 - 11:29

  10. Three demand generation focus areas you need to know

    exclusive community for B2B marketers to share insights, learn from industry leading marketers, and access ...

    Satish Sadasivan - 21/01/2022 - 15:35

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