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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    not check out Propolis, our exclusive community for B2B marketers to share insights, learn from industry ...

    David Rowlands - 19/11/2021 - 10:26

  2. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    manner that most closely replicates word-of-mouth. Throughout this article, we’ll discuss key areas ... game, so a key principle to stick to when sourcing UGC is asking permission. More often than not, your ... content strategy? Why not check out Propolis, our exclusive community for B2B marketers to share insights, ...

    John Allen - 17/11/2021 - 08:39

  3. 11 words to delete from your B2B copy

    Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David McGuire - 18/11/2021 - 16:34

  4. The data and science you need to know when approaching ABM email marketing

    entire email: people tend to skim, missing key points. Video format “controls people’s focus and guides ... highlighted that in each case the results inverted our understanding of “conventional wisdom.” His key ... improving your ABM strategy? Why not check out Propolis, our exclusive community for B2B marketers to share ...

    David Rowlands - 16/11/2021 - 09:39

  5. Unconventional ways of getting customer insight

    always use the results in our marketing activity, but it gives us a window into key markets and trends we ... percentage. The key here is a large number of survey respondents. Another option is running the survey ... them.  Key takeaways: Existing data can be refined and mined for insight- Live Chat transcripts ...

    Kate Cox - 15/11/2021 - 09:25

  6. Four tips and tricks to think differently about content management and improve digital experiences

    experiences can set you apart from your competitors – and be the key to unlocking success. This is more vital ... 1. Collaboration between internal stakeholders IT and marketing decision-makers are usually the key stakeholders ... the people in the content supply chain are a key component in managing the challenge of personalisation ...

    Kieron McCann - 10/11/2021 - 14:59

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    could be the key to great CX So, how will the cloud data space evolve? Well, for one, it’s certainly ... customers better. Want to learn more about improving your CX? Why not check out Propolis, our exclusive ...

    David Rowlands - 04/11/2021 - 11:22

  8. How to approach your ABX strategy

    from brand to post-sale expansion. The use of data plays a key role in ABX. Whereas traditional ABM ... the key areas to look at: Actionable: Your data should drive critical outcomes. Make sure you have ... accounts are in the market and ready to engage, not to mention the question of measuring success.  One key ...

    David Rowlands - 10/11/2021 - 10:57

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    peers. Sales training and coaching are therefore key pillars of any successful sales team. And, although ... out Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. Mastering ABM: Lessons learned from several masters of ABM

    organisation’s growth marketing strategy is.     Members of Propolis – our exclusive community for B2B marketers ...

    Daniela fernandes - 09/11/2021 - 11:25

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