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  1. Five questions to help pinpoint your brand identity

    customers want to speak to? Researching your customer is key to establishing a strong brand identity ... Why not check out Propolis, our exclusive community for B2B marketers to come together, share insights ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. The must-have skills marketing teams need for automation success

    in the B2B space, creativity is key! With marketing automation eliminating some of the manual and more ...

    Tom Ryan - 28/09/2021 - 16:26

  3. How to unleash your creativity in strategic ABM

    another key ingredient, one that’s often overlooked and misunderstood: creativity.  'Creativity’ ...

    Francesca Davis - 27/09/2021 - 12:50

  4. 7 Essentials for ABM

    accounts, and identify and understand key stakeholders within those accounts   Steps to ...

    Francesca Davis - 27/09/2021 - 12:19

  5. How to build a B2B content strategy

    go back to your personas and ask: what are their key pain points and how do I solve them through my ... Why not check out Propolis, our exclusive community for B2B marketers to come together, share insights ...

    Larry Kotch - 21/09/2021 - 11:48

  6. How to lead score like a boss

    Score on key actions  So what should you be scoring? Try to avoid scoring based on a form submission ... or website visit. You’ll want to focus on the key actions you flagged in the first step. Look at those ...

    David Rowlands - 17/09/2021 - 15:40

  7. How to use humour in your B2B content (and how not to)

    your brand and content strategy? Why not check out Propolis, our exclusive community for B2B marketers ...

    David McGuire - 20/09/2021 - 11:07

  8. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ... beginning atop with the 'why?', the key insight, and proceed to SDT’s 'motivation ... 'exclusive,' 'inspiring,' 'pioneering,' 'edgy,' 'cool,' 'have made cycling cool.' ...

    Sue Mizera - 15/09/2021 - 11:07

  9. Why you need to take the next step in your relationship (with HR)

    been key. We’ve had the majority of our workforce working from home, and we’ve had to use different ... to work closely to get that end result, and having an engaged workforce has been absolutely key ... to market our brand is key going forwards,” Andrew added: “The last 18 months have been a generational ...

    David Rowlands - 09/09/2021 - 08:59

  10. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    is exclusively for senior marketers. We will send you a calendar invite to confirm your place. We will sadly ...

    Jack Mann - 08/09/2021 - 09:28

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