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  1. How to use humour in your B2B content (and how not to)

    your brand and content strategy? Why not check out Propolis, our exclusive community for B2B marketers ...

    David McGuire - 20/09/2021 - 11:07

  2. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ... beginning atop with the 'why?', the key insight, and proceed to SDT’s 'motivation ... 'exclusive,' 'inspiring,' 'pioneering,' 'edgy,' 'cool,' 'have made cycling cool.' ...

    Sue Mizera - 15/09/2021 - 11:07

  3. Why you need to take the next step in your relationship (with HR)

    been key. We’ve had the majority of our workforce working from home, and we’ve had to use different ... to work closely to get that end result, and having an engaged workforce has been absolutely key ... to market our brand is key going forwards,” Andrew added: “The last 18 months have been a generational ...

    David Rowlands - 09/09/2021 - 08:59

  4. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    is exclusively for senior marketers. We will send you a calendar invite to confirm your place. We will sadly ...

    Jack Mann - 08/09/2021 - 09:28

  5. It’s easy to judge, right?

    by someone that knew her the first time she was a judge. A key thing to remember is that you must ... and that gives you a bigger perspective as a marketeer.” Another key draw that all the judges cited ...

    Matt Garisch - 15/09/2021 - 09:41

  6. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    chat, social media, or SMS and WhatsApp- having a multi-channel chat option is key.  6. Increased ... Why not check out Propolis- our exclusive community for B2B marketers to come together to share ideas ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  7. Part 2: Auditing a brand may make B2B consider brand building

    management distractions, but other stakeholders may be. The COO and CIO may also be key because a business ... this related article. Want to learn more about how to improve your brand? Our exclusive community for B2B ...

    Mercè Cozens - 07/09/2021 - 15:05

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    Self-determination theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive, ... campaigns? Why not check out Propolis, our exclusive community for B2B marketers? Propolis includes exclusive ...

    Sue Mizera - 10/08/2021 - 16:22

  9. Is it time to re-think some of your marketing strategy?

    on November 11, for senior marketers who want to explore an exciting marketing strategy trend. The key ... strategy, by focusing on the 3 key areas that deliver most success: 1. People 2. Process 3. Technology ... right Where the gaps are across these 3 key areas Equipping your team for this fresh, non-silo approach ...

    Jack Mann - 08/09/2021 - 09:19

  10. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    accurate picture of how their Google and other marketing channels are driving engagement with key accounts. ... teams on key account engagement surges. Increase win rates. Shorten complex sales cycles. Nick Heys, CEO ... to learn how to smash your ABM? Why not check out Propolis, our exclusive community for B2B marketers, ...

    David Rowlands - 02/09/2021 - 17:25


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