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  1. Approaching a new CMO role: An interview with Eric Schou

    new CMO. According to Cisco AppDynamics, the appointment comes at a key moment for the company, ... customers and the business. As a key component of Cisco’s solution for full-stack observability ... And following on from that, which key metrics will you be using to measure success? The best marketing teams ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  2. Universal identity resolution is a myth. It’s also a bad idea

    too much leverage in maintaining identity dislocation between key programmatic, CTV and social ... tips and tricks and how to grow your business? Why not check out Propolis, our exclusive community ...

    Ray Kingman - 05/11/2021 - 09:31

  3. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    not check out Propolis, our exclusive community for B2B marketers to share insights, learn from industry ...

    Bev Burgess - 05/11/2021 - 10:30

  4. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    their business? Why not check out Propolis, our exclusive community for B2B marketers to share insights, learn ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  5. Driving growth through CX

    as a profit centre. Here are five key steps that will set organisations on the right path towards greater CX ... relationship and a key part of ensuring success is to listen and implement customer feedback into action plans ... technology is a key enabler in creating an impactful CX will allow businesses to reap the benefits of having ...

    James Frampton - 01/11/2021 - 10:02

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    Reminder email: sending out a reminder email one to two days before the webinar is ‘really key.’ Closer ... in Adobe. Success is, as Kate reminds us, fluid: what works one month may not work another. The key ... announcement with the topic and key themes will suffice. The second email should contain the reasons to attend ...

    David Rowlands - 01/11/2021 - 10:52

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    to grow your business? Why not check out Propolis, our exclusive community for B2B marketers to share ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    accordingly. Want to learn more about how the B2B c-suite is growing? Why not check out Propolis, our exclusive ...

    David Rowlands - 28/10/2021 - 16:41

  9. Taking the pulse of your brand and communications

    not check out Propolis, our exclusive community for B2B marketers to share insights, learn from industry ...

    Mercè Cozens - 27/10/2021 - 09:57

  10. ABM expert Robert Norum on how to run your ABM pilot

    into what makes a sector tick, the key business drivers and paying points. To zoom further in, as you come ...

    Lucy Gillman - 26/10/2021 - 16:39

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