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  1. Five top tips to stop your content from being boring

    that people are confused about what your key term means. You could use this information to create a handy ... to learn more about creating dynamic content in B2B marketing? Why not check out Propolis, our exclusive ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  2. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    that needs constant honing. The five key pillars of good copywriting McGuire started off by outlining Radix’s ... five key pillars of good B2B copywriting: accuracy; clarity; authority; empathy; and wizardry. ... stand out and spurs your readers on to do the thing you want them to do. Clarity: the key to good copy ...

    Lucy Gillman - 01/10/2021 - 14:20

  3. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    creating dynamic content in B2B marketing? Why not check out Propolis, our exclusive community for B2B ...

    Lucy Gillman - 07/10/2021 - 17:26

  4. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    Lucy Gillman - 07/10/2021 - 17:32

  5. News: Expandi Group announces the integration of AccountInsight into the group

    media etc, rather than solely tracking paid-media channels.  Relevance: exclusively targeting ... eight offices in EMEA and other  key locations in North America and APAC, boosting our capacity to serve ...

    Lucy Gillman - 04/10/2021 - 10:43

  6. Improving ecommerce efficiency with product information management workflows

    interdepartmental collaboration is a key catalyst for this efficiency: the quicker issues and questions ... experiences. As building omnichannel experiences becomes a key priority for more businesses, a clear workflow ... more about B2B ecommerce? Why not check out Propolis? It's our exclusive community for B2B ...

    Nate Holmes - 04/10/2021 - 17:32

  7. How neuroscience affects CX in B2B marketing

    gather, the better.  Steven says: “One of the key things missing in most research is being able to map ... exclusive community for B2B marketers to share insights, learn from industry leading marketers, and access ...

    Lucy Gillman - 05/10/2021 - 10:24

  8. How to develop more effective alliance partner sales tools

    about how to grow your business? Why not check out Propolis, our exclusive community for B2B marketers ...

    Rod Griffith - 06/10/2021 - 12:01

  9. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    when revenue is on the line.” With the Highspot Marketplace, Highspot customers can: Access exclusive ... content and offers: explore exclusive offers and valuable expertise from the world’s top sales ...

    Lucy Gillman - 01/10/2021 - 12:37

  10. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    it into our exclusive index. In order to establish just who makes it into the index, B2B Marketing and Harvard ...

    David Rowlands - 01/10/2021 - 12:38

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