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  1. Transformation through messaging and engagement: An interview with Gary Hurry

    to overcome this? One of our key business goals is to grow IRI across our international markets – EMEA ... Propolis, our exclusive community for B2B marketers to come together, share problems and solutions, ... balance. Want to learn more about Propolis? Why not learn more by clicking here? Propolis is our exclusive ...

    David Rowlands - 31/08/2021 - 09:37

  2. How to build a B2B content strategy

    go back to your personas and ask: what are their key pain points and how do I solve them through my ... Why not check out Propolis, our exclusive community for B2B marketers to come together, share insights ...

    Larry Kotch - 21/09/2021 - 11:48

  3. How to lead score like a boss

    Score on key actions  So what should you be scoring? Try to avoid scoring based on a form submission ... or website visit. You’ll want to focus on the key actions you flagged in the first step. Look at those ...

    David Rowlands - 17/09/2021 - 15:40

  4. Digital marketing changes campaign execution: The pandemic is the ‘coming of age’ for digital marketing

    in a completely different environment from 2019. With that in mind, this report looks at the six key areas ... this report looks at: The six key areas that have changed, and what this means for you. What senior B2B ... a ‘highlights’ version of the full report, which is exclusive to Propolis members. Click here to learn more about ...

    Jack Mann - 24/08/2021 - 10:17

  5. How to use humour in your B2B content (and how not to)

    your brand and content strategy? Why not check out Propolis, our exclusive community for B2B marketers ...

    David McGuire - 20/09/2021 - 11:07

  6. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    by alignment with MM’s key principles as captured in the values ladder) represent something new to research, ... beginning atop with the 'why?', the key insight, and proceed to SDT’s 'motivation ... 'exclusive,' 'inspiring,' 'pioneering,' 'edgy,' 'cool,' 'have made cycling cool.' ...

    Sue Mizera - 15/09/2021 - 11:07

  7. It’s easy to judge, right?

    by someone that knew her the first time she was a judge. A key thing to remember is that you must ... and that gives you a bigger perspective as a marketeer.” Another key draw that all the judges cited ...

    Matt Garisch - 15/09/2021 - 09:41

  8. Why you need to take the next step in your relationship (with HR)

    been key. We’ve had the majority of our workforce working from home, and we’ve had to use different ... to work closely to get that end result, and having an engaged workforce has been absolutely key ... to market our brand is key going forwards,” Andrew added: “The last 18 months have been a generational ...

    David Rowlands - 09/09/2021 - 08:59

  9. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    is exclusively for senior marketers. We will send you a calendar invite to confirm your place. We will sadly ...

    Jack Mann - 08/09/2021 - 09:28

  10. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    chat, social media, or SMS and WhatsApp- having a multi-channel chat option is key.  6. Increased ... Why not check out Propolis- our exclusive community for B2B marketers to come together to share ideas ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

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