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  1. Part 2: Auditing a brand may make B2B consider brand building

    management distractions, but other stakeholders may be. The COO and CIO may also be key because a business ... this related article. Want to learn more about how to improve your brand? Our exclusive community for B2B ...

    Mercè Cozens - 07/09/2021 - 15:05

  2. Is it time to re-think some of your marketing strategy?

    on November 11, for senior marketers who want to explore an exciting marketing strategy trend. The key ... strategy, by focusing on the 3 key areas that deliver most success: 1. People 2. Process 3. Technology ... right Where the gaps are across these 3 key areas Equipping your team for this fresh, non-silo approach ...

    Jack Mann - 08/09/2021 - 09:19

  3. News: Gravity Global receives major investment from private equity fund to continue international expansion

    The agency also continues to further strengthen its proven category knowledge and expertise in key areas, ...

    David Rowlands - 09/09/2021 - 15:08

  4. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    accurate picture of how their Google and other marketing channels are driving engagement with key accounts. ... teams on key account engagement surges. Increase win rates. Shorten complex sales cycles. Nick Heys, CEO ... to learn how to smash your ABM? Why not check out Propolis, our exclusive community for B2B marketers, ...

    David Rowlands - 02/09/2021 - 17:25

  5. Part 1: This is the audit that every B2B business needs right now

    https://www.think-beyond.co.uk/why-you-need-a-brand-audit/ Want to learn more about how to improve your brand? Our exclusive community for B2B marketers, ...

    Mercè Cozens - 02/09/2021 - 09:44

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    Self-determination theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive, ... campaigns? Why not check out Propolis, our exclusive community for B2B marketers? Propolis includes exclusive ...

    Sue Mizera - 10/08/2021 - 16:22

  7. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    teams to develop out products and services and utilising key skills. That’s how CX comes to life.” ... and this will be key in making implementation that much easier and possible. What is the path to implementation? ...

    David Rowlands - 02/09/2021 - 09:58

  8. 3 top tips for B2B marketing teams to optimise their operations

    Cross-functional impact is key- how are other departments plotting these campaigns into their schedules? What ...

    Kerrie Malone - 01/09/2021 - 12:17

  9. The secret to winning a B2B Marketing Award

    Well, we’ve got just that with an exclusive interview with twogether about their outstanding 21 wins ... towards demand generation, this win demonstrates how the balance between brand and demand is key ... together. KS: What was the goal with that campaign and what was one key highlight? O2s’ goal was to drive ...

    Kavita Singh - 06/05/2021 - 18:25

  10. Super-charged lead generation: How to drive more ROI from your marketing

    now we can connect the two and for example can see what variations in key words work best, or which ... about how to create world-class campaigns? Why not check out Propolis, our exclusive community for B2B ... marketers? Propolis includes exclusive insight from industry-leading marketers, giving you actionable advice and guidance ...

    Kate Cox - 24/08/2021 - 15:37

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