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  1. The importance of brand personality in B2B – and how to find yours

    from sleek sedans to off-road vehicles; from sailing and golf to paragliding and steep trekking; from ...

    Sue Mizera - 25/08/2022 - 14:16

  2. Brand guidelines: When should you start breaking the rules?

    of the competition. The need to respond to wider societal shifts is something that Volkswagen Commercial Vehicles ...

    Danny Philamond - 04/08/2022 - 09:46

  3. Going green: All things ESG with Deloitte’s James Oates

    electricity for our buildings.  Converting 100% of our car fleet to electric vehicles. Requiring two-thirds ...

    David Rowlands - 04/05/2022 - 09:11

  4. The Croc on winning Gold for ‘Best use of creative’

    about these things honestly, we’re all consumers. Even the c-suite exec who’s deciding whether to spend ...

    David Rowlands - 03/05/2022 - 08:42

  5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    of integration and synergies across a range of communications and vehicles.  I also began to promote my favourite ...

    Sue Mizera - 25/04/2022 - 09:55

  6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    of integration and synergies across a range of communications and vehicles.  I also began to promote my favourite ...

    Sue Mizera - 01/02/2022 - 15:00

  7. A linguistic exploration of the name Propolis

    for an entire vehicle), propolis was transferred from a core meaning of community-protector via hive-protector ...

    Sue Mizera - 15/12/2021 - 09:24

  8. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    itself, to help position Nutanix as a thought leader and a go-to resource for C-level execs, CXO Focus ... Number of C-Level execs that engage with the program  Minutes of engagement from those people  Marketing ... Engagement: +176% more C-Level execs engaged with the program vs objective Minutes of Engagement: +175% more ...

    Kavita Singh - 02/06/2021 - 11:31

  9. The big lie of thought leadership in B2B

    vehicles. Their relevance to the discussion is mapped on the horizontal axis, their authority ...

    Philip Trippenbach - 07/12/2021 - 09:12

  10. Marketing executive

    marketing team that works at pace. As a successful Marketing exec, your skills and experience will include: ...

    Jennie Barrick - 12/07/2021 - 13:28

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