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  1. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    General B2B marketing Marketing automation Marketing department Master- Executions & Campaigns ... pipeline by captivating buyers with a “Netflix-like” content experience. The resulting work overcame ... the traditional challenges of automating and scaling a buyer journey nurture using a tightly integrated martech ...

    David Rowlands - 07/07/2022 - 12:35

  2. News: Expandi achieves asset purchase of Cyance

    and administrator for Cyance, commented: “We are very pleased to have secured a buyer for certain of the assets ...

    David Rowlands - 13/09/2022 - 08:44

  3. Events are the catalyst to your customer journey: An interview with JR Sherman

    Master- Executions & Campaigns Second party data Third party data Customer success CX Data First party ... problems through expert advice, including one dedicated to Execution and Campaigns. Check out Propolis now! ... trying to replicate in-person. anonymous user Articles 0 No votes yet Master- Executions & Campaigns ...

    David Rowlands - 08/09/2022 - 09:34

  4. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    ABM General B2B marketing Marketing department Marketing technology Master- Executions & ... possible.  About 6sense 6sense was founded in 2013 on a simple but profound idea: Knowing when buyers were ... best-in-class data, analytics, and AI, but the founders knew they could predict buyer readiness and put ...

    David Rowlands - 07/07/2022 - 12:21

  5. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    capability while maintaining a focus on providing strong client service at a local level and in native ... Sydney office last year, Rombii will enable the agency to take its operations to the next level ...

    David Rowlands - 08/09/2022 - 09:00

  6. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    and services  CX must be made relevant both on a business level and a personal level. PayPal demonstrates ... in their own products and categories. However, it is more difficult to go beyond this to add new levels ... of a buyer at the end of a three-year transition- Michelob made a Contract for Change with US farmers. ...

    Jonathan Turner - 20/07/2022 - 09:29

  7. People or personas? What B2B marketing can learn from B2C

    driven by advertising and strong presence.  Accessibility- those eye-level shelves are the place to be.  ... for both business and consumer buyers.  They also need to accept a certain amount of blending and ambiguity ... and researching their buyer personas and unique user journeys to clarify which hat they're wearing when ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    Executions & Campaigns Martech B2B buyers have changed. They’re charting their own paths to purchase ... to supporting its customers in today’s new world of B2B with buyer-driven, omnichannel solutions that enable B2B ... is enabling marketers to launch cross-channel buyer experiences, ensure data integrity, measure the impact ...

    David Rowlands - 07/07/2022 - 12:59

  9. News: The B2B Marketing Awards shortlist announced!

    Event General B2B marketing Marketing department Master- Executions & Campaigns Leaders ... buyer experience' by Bridge 'The honest machine guide' by Omne 'Turn up the power ... in London, celebrating the giants of B2B. anonymous user News 0 No votes yet Master- Executions & ...

    David Rowlands - 23/08/2022 - 09:55

  10. How marketers can achieve personalisation without third-party data

    users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

    Adam Greco - 05/09/2022 - 16:24

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