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  1. How to make intent data a cornerstone of campaign excellence

    is crap” with the range of tools available to modern marketing teams. Whether you run entry-level tools ... to best-in-class, being able to see what your potential buyers are reacting to and what they ignore is the core ... – the key is targeting specific buyers or accounts with tailored messaging to appeal to them. ...

    Ben Beeching - 22/06/2022 - 10:11

  2. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    Executions & Campaigns Martech Marketing operations Automation Innovation Kaltura’s Virtual Events ... evolving.  For the event, Kaltura brought in keynote speakers and panellists from executives that are CMOs ... and VP Global Events at top-level companies like Oracle, Microsoft, YouTube, Hubspot, Accenture, Gong, ...

    David Rowlands - 07/07/2022 - 15:01

  3. Why most B2B marketing fails on trust – and what to do about it

    timely, relevant, helpful communication to build buyer trust  Trust – it’s the daily buzzword in B2B ...

    Daniela fernandes - 19/07/2022 - 15:54

  4. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    with the buyers’ journey- initiating awareness with future customers, accelerating deal cycles, maximising ... those principles to the entire customer committee of buyers, users, and beneficiaries (not just one key ... decision-maker) through their entire lifecycle, both at a forensic-level depth but also at a widescreen level ...

    Clive Armitage - 22/06/2022 - 15:10

  5. Campaign communication – a framework for success

    execution so they are in sync with each other and focused on key priorities. It also ensures insights ...

    Daniela fernandes - 20/07/2022 - 14:00

  6. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    that virtually 100% of tech buyers want to self-serve. TrustRadius, a research and review platform dedicated ... to helping technology buyers make confident decisions, has released their 2022 B2B Buying Disconnect report- ...   As in past years, TrustRadius sourced this research from its global community of technology buyers via ...

    David Rowlands - 20/06/2022 - 09:41

  7. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    Executions & Campaigns Brand Leaders Creativity Customer success CX The pandemic had an unprecedented ... sell. Every ad was a direct link to sign-up. With a quick scan, potential buyers and sellers were set up ... potential buyers and sellers were set up and using PayPal touch-free payments in seconds. Iris Worldwide ran ...

    David Rowlands - 14/06/2022 - 11:26

  8. It’s time to rethink social

    first’- how can you influence your buyers’ decisions and behaviours from the very beginning before you ... But the number of buyers taking to social media as the first port of call has accelerated during the pandemic, ... is simple: how can we change buyers’ perceptions, behaviours so that when they need a solution, they come ...

    David Rowlands - 05/07/2022 - 12:24

  9. Everything you need to know about purpose washing

    stronger levels of brand awareness, consideration, and engagement across the customer journey. ... well-respected, multi-national tech or professional services brand is communicating with B2B buyers ... elevate your marketing to the next level, so that you can excel in your role and outperform your ...

    Vanessa Cheal - 01/07/2022 - 10:01

  10. bcm agency

    that a large part of the B2B decision-making process is highly emotional in nature. Pushing the buyer ... units, and articulating a proven solution to a recognised pain point in a way that engages the buyer ...

    Daniela fernandes - 30/06/2022 - 15:19

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