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  1. Everything you need to know about purpose washing

    stronger levels of brand awareness, consideration, and engagement across the customer journey. ... well-respected, multi-national tech or professional services brand is communicating with B2B buyers ... elevate your marketing to the next level, so that you can excel in your role and outperform your ...

    Vanessa Cheal - 01/07/2022 - 10:01

  2. bcm agency

    that a large part of the B2B decision-making process is highly emotional in nature. Pushing the buyer ... units, and articulating a proven solution to a recognised pain point in a way that engages the buyer ...

    Daniela fernandes - 30/06/2022 - 15:19

  3. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    Content marketing Creative General B2B marketing Marketing department Master- Executions & ... methodology is tricky, as most buyers are not analysts – they just want to know that their insights are sound ... An effective content marketing program not only contains a number of well thought out tactical executions ...

    David Rowlands - 14/06/2022 - 10:03

  4. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    With that in mind, we spoke to five B2B content experts to help you understand: The changing buyer journey, and what ... stage of their buyer journey, ensure those prospects had the tools available to make an informed ...

    Daniela fernandes - 28/06/2022 - 11:36

  5. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    of marketing at Harvard and executive creative director, Marc Allenby, H:LAB was developed out ...

    David Rowlands - 22/07/2022 - 11:43

  6. The secret to driving marketing ROI? Collaborate with your sales team

    where to target customers depending on where they are on the buyer journey.  Creating a partnership ... both teams to see what content is working and at what stage in the buyer and customer journey. ... This alignment creates a level playing field for sales and marketing to collaborate more effectively. Where ...

    Nikki Dawson - 13/06/2022 - 12:42

  7. How to create an employee advocacy programme and your nail social content

    the momentum going.  To go back to basics, why is brand, and brand authenticity so important to buyers ... in the brand they represent. Today’s buyers want to buy-in to brands first before taking the leap to direct ... engagement! It’s no secret that ‘boring to boring’ B2B often lacks the deeper level of emotion that B2C has. ...

    David Rowlands - 01/06/2022 - 10:32

  8. How to make your B2B marketing more creative

    and limited options for differentiation. There’s often detailed data on buyers, and lifetime customer value ... that challenge, delight, and connect at a deep level? Research from LinkedIn’s B2B Institute shows that emotion ... make up a buyer’s shortlist. So for a B2B brand, there’s a strong reason to look like your face fits. ...

    David McGuire - 13/06/2022 - 11:38

  9. Perfecting pipeline management to boost B2B sales

    automation and web analytics, sales teams can mark the key stages of the buyer’s journey. Scrutinising sales ...

    John Cheney - 13/07/2022 - 11:22

  10. News: Monthly roundup of new hires in B2B

    Here’s the changes you need to know about. Tony Riley, president, Andy Mahler, executive chairman, Peter ... transition. Tony moves to CEO from president; founding partner and CEO Andy steps into executive chairman; ... and ongoing mentorship of the executives and directors that form the leadership at The MX Group. “We ...

    David Rowlands - 29/04/2022 - 14:44

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