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  1. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    faced by independent restaurants. Fight or Flight then conducted a social listening exercise to identify ...

    David Rowlands - 26/11/2020 - 16:23

  2. Why qualified research is a critical factor for your ABM programme

    committee could be laid out along with example messaging produced through the working groups exercises ...

    Ross O'Neill - 27/11/2020 - 13:21

  3. Award case study: Find out how PwC managed to win marketing team of the year

    Filmclub, sports teams, exercise groups (now virtual!) and regular team quizzes  Friday ‘Thank yous’: ...

    Kavita Singh - 26/11/2020 - 15:16

  4. Episode 12: ABM with Mark Larwood of O2

    ABM was when I joined O2 a couple of years back, but frankly I’ve been exercising ABM practices ...

    Kavita Singh - 27/11/2020 - 09:14

  5. 7 tips for making remote working more productive

    General B2B marketing Making remote working our daily routine has been an adjustment for everyone ... Making remote working our daily routine has been an adjustment for everyone during COVID-19. In the blink ...

    Kavita Singh - 20/04/2020 - 14:51

  6. Creativity in the midst of Covid-19

    yourself and enjoy the breakfast routine. I don't miss my commute, but I miss the exercise it gave ... for a little exercise. I go for a walk up the river on a running path- and rarely run into anyone. It's ... I've kept this routine while I've been working remotely and I've found that a little ...

    Steven Gurney - 11/05/2020 - 22:04

  7. How to drive customer engagement in a post-pandemic world

    Routines that had become established were transformed almost overnight, as companies learned to adapt ...

    Mads Fosselius - 10/11/2020 - 11:17

  8. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    The sales force is rarely supportive of interviewing their customers and routinely push back that they know ... is rarely supportive of interviewing their customers and routinely push back that they know all ...

    Sue Mizera - 26/10/2020 - 10:45

  9. Creativity in ABM: The domain of the whole brain

    Zoom virtual session ABM is a ‘hearts and minds’ exercise that requires a different, more intentional ...

    Jack Mann - 15/10/2020 - 14:58

  10. Working your way to the top: An interview with CMO of Skillsoft, Michelle Boockoff-Bajdek

    It was an exercise in being agile and creating something entirely new out of a less-than-ideal situation. And we ...

    Kavita Singh - 28/10/2020 - 10:46


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