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  1. Do you really know your customers? The unparalleled value of genuine customer insights

    of the customer outreach. Think-feel-act exercise: One way to bring everybody to the table on these issues ... is a (seemingly) simple exercise: Think-Feel-Act. What do your customers think and feel about your company today? ... movements. In preparation for the exercise, first ask yourselves: Who are our primary audiences? Secondary ...

    Sue Mizera - 06/03/2020 - 10:34

  2. How to avoid burnout while working from home

    on yourself. It is going to take some time to settle into a new routine. You also need to set a daily routine ... Meditate or practise deep breathing Exercise frequently – when you are working from home it is even more ... important to move, especially if you are in lockdown. Even 10 short minutes via an exercise app can help ...

    Cara de Lange - 18/05/2020 - 09:19

  3. 5 ways to use structured data in B2B marketing

    programmes as part of their content marketing strategies, it’s a worthwhile exercise as it’s so easy to do ...

    Luke Budka - 20/10/2020 - 13:36

  4. 5 things you can do to become more like Mr. Rogers (and a better B2B leader)

    segments that he created was an exercise in eliminating the wonders of the world that surrounds every ... caring relationship with those people on your team. 4) Exercise simplicity The B2B world is a very ...

    Kavita Singh - 22/06/2020 - 13:54 - 1 comment

  5. The role of B2B marketing teams is transforming

    and channel partners structures, and even the routine working habits of a company’s employees are permanently ...

    Anonymous (not verified) - 22/09/2020 - 15:41

  6. Do B2B brands need purpose anyway?

    Journalists and social media platforms now routinely draw negative attention towards companies that fail ... at almost any cost is no longer universally tolerated. Journalists and social media platforms now routinely ...

    Allister Frost - 07/09/2020 - 14:11

  7. 2020 guide to helping sales and marketing work effectively together

    involving leads/accounts which should be developed to fit into the daily routines of each job role ...

    Mirza Fur - 15/09/2020 - 10:42

  8. Brands, take a stand

    exercise to appeal to underrepresented groups. Understanding the implications of tokentistic marketing can ...

    Tina Morwani - 22/09/2020 - 11:35

  9. How to create a better bond with your clients

    of light exercise. These are just a few examples of activities you can enjoy together. Learn what types ...

    Anna Johansson - 06/09/2020 - 13:59

  10. An interview with ‘Marketer of the year’ Kathy Seegebrecht

    in the brand or around the world. It’s been super fun and a building exercise over the last few years. Q: What ...

    Kavita Singh - 24/08/2020 - 14:26


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