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  1. The hidden impact of creator personalities on business branding

    and Mainstreamers) prefer technology that simplifies their procedures and helps them perform with routine ...

    Sue Mizera - 25/10/2019 - 14:48

  2. From CMO to CEO: What it’s like at the top and how to get there

    to the organisation? If I can say yes to all of those, then I do an exercise to work out how I can keep doing ...

    Molly Raycraft - 15/10/2019 - 09:56

  3. 7 tips to win a B2B Marketing Award

    it as a ‘tagging exercise’. B2B Marketing Awards 2019 Table bookings are now open for the gala night celebrating ...

    Richard Fitzmaurice - 10/09/2019 - 15:36

  4. The future of AI marketing, and what you can do today

    benefit to your customers. But also exercise caution along the way. Remember that AI is still evolving. ... be exercised once it’s applied more widely. AI is likely to be either the best or the worst thing ever ...

    Martin Häring - 06/08/2019 - 12:08

  5. 5 benefits of automation for business marketers

    routine outreach components. This includes deploying emails, performing social media engagement, ...

    Sam Bocetta - 01/08/2019 - 11:29

  6. 5 steps to take you from drowning in data to digital transformation

    process – they’re called core model exercises. The core model exercises helped us plot out key user ... conducted user research including card sorting exercises, giving us qualitative data that informed the site ...

    Danny Bluestone - 16/07/2019 - 09:49

  7. Great things happen during times of adversity: The relationship between data and creativity in B2B marketing

    exercise on its head, electing to appeal to marketer over IT leaders. The campaign’s assessment tool helped ...

    Jivan Roquet - 23/08/2019 - 11:28 - 1 comment

  8. From slow tech to fast tech – O2’s martech revolution

    of the platform. 11. I’d focus more on the scoping exercise at the start, if I had to implement Eloqua all over ...

    Joel Harrison - 07/08/2018 - 10:48

  9. The internal marketing agency model: The benefits, challenges and considerations of setting up an inhouse agency

    an external agency would be, but focusing on it as a cost saving exercise undersells the other benefits, says ...

    Paul Snell - 23/07/2019 - 11:40

  10. Why transparency in B2B marketing will yield better results

    highlighted above. This is not a straightforward exercise as the practicalities and challenges that come ...

    Rakefet Yacoby-From - 20/06/2019 - 10:27

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