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  1. Taking the pulse of your brand and communications

    neuroscience, but nobody wants to share the secret sauce. Mapping your brand identity An important exercise ...

    Mercè Cozens - 27/10/2021 - 09:57

  2. Unconventional ways of getting customer insight

    an hour.” Research surveys  Moneypenny also runs a lot of surveys as an insight mining exercise. We don’t ...

    Kate Cox - 15/11/2021 - 09:25

  3. Marketing process improvement isn’t just for the tough times

    the journey you intend to go on to create a high-impact team. It’s more than a cost-saving exercise Depending ...

    Steven Cozens - 29/09/2021 - 09:55

  4. For a successful corporate culture, "Get the brand in their souls!"

    receptionists to CEO; all colors of all collars worn. Here are four different, tried-and-true exercises we have ... client’s corporate training program, now some 20 years ago. 1. Vision  exercise: A company’s Vision is its ...  exercise: Core Values capture the ethos of an organization, its courage and convictions. We have written ...

    Sue Mizera - 11/05/2021 - 17:06

  5. How to approach your ABX strategy

    exercise Leanne recommends is to look at the different categories and pieces of data that goes into each ...

    David Rowlands - 10/11/2021 - 10:57

  6. B2B Marketing privacy policy

    to contact us if you have any questions about this Privacy Policy or if you are seeking to exercise any ...

    a12admin a12 - 30/09/2021 - 16:14

  7. Take back your future: The time is now to re-think, re-evaluate and re-set your business for the “new normal”

    “thinking-cap” exercises that we routinely employ with companies going through major change. They are for you ... what will lie ahead. SWOT exercise Few exercises are more comprehensive, or more revealing, than ... to complete the exercise alone using the chart (above) for definitions. Task: For each box in the matrix, ...

    Sue Mizera - 11/05/2020 - 14:08

  8. How to communicate to your customers using the Values Ladder

    communications exercise you probably never heard of. Whenever has your company needed to break through more ... communications exercise you may never have encountered. What is the Values Ladder? The Values Ladder ... this exercise can admittedly be somewhat difficult and seem abstract, there is reason to persevere: We were ...

    Sue Mizera - 14/07/2020 - 14:16

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    change, e.g., identifying and eliminating barriers to exercising. Now, however, the marriage of SDT ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Do you really know your customers? The unparalleled value of genuine customer insights

    of the customer outreach. Think-feel-act exercise: One way to bring everybody to the table on these issues ... is a (seemingly) simple exercise: Think-Feel-Act. What do your customers think and feel about your company today? ... movements. In preparation for the exercise, first ask yourselves: Who are our primary audiences? Secondary ...

    Sue Mizera - 06/03/2020 - 10:34

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