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  1. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    exercise — the Values Ladder involving product attributes, benefits and values. The Kevlar brand team ... The exercise is difficult alone whereas in a group, it is fun and exciting. Be prepared for an eye-opening, ...

    Sue Mizera - 11/08/2020 - 13:35

  2. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    as an opportunity to build cohesion. Team building exercises and group ‘evenings out’ will not be restricted ...

    Iain Halpin - 01/06/2021 - 14:07

  3. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    to improve CX, spend the majority of their time undertaking strategic exercises such as journey mapping ...

    Kavita Singh - 25/05/2021 - 10:10

  4. Defining your brand personality: you can be scientific, engage the team, and still have fun

    for the company, one that they had never anticipated before the exercise.  Navigating corporate cultural issues ... Assessing growth and development strategies More than one CEO has taken ownership of the exercise ... with a warm-up exercise: Which archetype does your team think is Mr. Trump? Mr. Johnson? M. Macron? Ms. Merkel? ...

    Sue Mizera - 07/01/2020 - 14:59

  5. 5 things you can do to become more like Mr. Rogers (and a better B2B leader)

    segments that he created was an exercise in eliminating the wonders of the world that surrounds every ... caring relationship with those people on your team. 4) Exercise simplicity The B2B world is a very ...

    Kavita Singh - 22/06/2020 - 13:54 - 1 comment

  6. What’s the point?! The importance of brand purpose

    on making sure that it’s actually real and what drives us – not just an academic messaging exercise ...

    David Rowlands - 27/01/2021 - 09:22

  7. The unimagined potential of your B2B brand: How it can help you prepare for a strong and sure return

    provided some critical thought-exercises to help you and your team (don’t attempt this alone!) to unpack, ... to provide further thought-exercises for how to generate or revise your Promises and Positioning.  We ...

    Sue Mizera - 08/06/2020 - 13:38

  8. 5 ways to become a successful B2B seller in 2021

    haven’t already completed this exercise recently, understand what your ICP (ideal customer profile) ...

    Jim Preston - 08/02/2021 - 13:50

  9. How to create a better bond with your clients

    of light exercise. These are just a few examples of activities you can enjoy together. Learn what types ...

    Anna Johansson - 06/09/2020 - 13:59

  10. News: MSQ Partners to deliver communications support to UK’s growth region

    a competitive tendering exercise, includes the provision of campaign development; media relations and content; ...

    Kavita Singh - 20/05/2020 - 09:40

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