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1. PROFILE: Jonathan Nixon- Head of Sales & Marketing, Visa

   is a significant logistical exercise and requires considerable planning, patience and a familiarity with airport ...

   a12admin a12 - 26/04/2005 - 00:00

2. DATA FOCUS: Segmenting data- Divide and conquer

   a segment in which they are capable of competing. Sue Walters says: “A segmentation exercise does not happen ...

   a12admin a12 - 18/04/2005 - 00:00

3. ANALYSIS: New banks on the block

   takeover. Back in 2003, TDA helped define A&L's business offering with a rebranding exercise ...

   a12admin a12 - 13/07/2010 - 00:00

4. ANALYSIS: Mistrial for legal marketing?

   with the last decade having seen many law firms undertake extensive and often expensive rebranding exercises ...

   a12admin a12 - 15/10/2008 - 00:00

5. BRANDING: What is a brand?

   with agencies Undertaking a branding or rebranding exercise usually involves working and communicating with one, ...

   a12admin a12 - 20/08/2006 - 00:00

6. TECHNOLOGY: Buying the correct platforms

   hosting contract. Look at your last brand exercise or marketing campaign. If these proved ...

   a12admin a12 - 02/02/2009 - 00:00

7. BEST PRACTICE: Using sales promotions

   the ISP is very supportive of anyone running any sort of promotional exercise. It's the guardian ...

   a12admin a12 - 19/08/2005 - 00:00

8. PROFILE: Dawn Baker- Head of Marketing, Sage

   It means it's not just an academic exercise and helps us connect with our customers.” Connecting ...

   a12admin a12 - 02/01/2008 - 00:00

9. RISING STARS 2013: Q&A

   with the audiences that our business needs to reach out to. We’re currently going through a laborious exercise ...

   Alex Aspinall - 28/03/2013 - 12:01

10. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

    products to market,” Greenwell adds. The first of these, the profile-raising exercise, focused on a PR ...

    a12admin a12 - 28/02/2005 - 00:00

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