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  1. Why transparency in B2B marketing will yield better results

    This is not a straightforward exercise as the practicalities and challenges that come with taking control of your B2B marketing ...

    Rakefet Yacoby-From - 20/06/2019 - 10:27

  2. B2B chemical company sponsors school fitness campaign

    attention to the benefits of exercising which include fitness, health and concentration levels. ...

    Molly Raycraft - 10/04/2018 - 17:01

  3. Europe behind on GDPR readiness with ‘short-sighted’ approach

    a portion have engaged in data discovery and classification exercises, as well as built data flow maps ...

    Rebecca Ley - 15/02/2018 - 11:44

  4. 98% of customers want phone numbers on company homepages

    society conversations are amplified by technology and younger people exercise a disproportionate amount ...

    Oliver Matejka - 22/11/2016 - 12:31

  5. B2B brands: a potentially offensive warning and some helpful analogies

    off." Analogy 3: Exercise The ever-insightful Bob Hoffman (aka 'the Ad Contrarian') offers ... a further thought-provoking analogy, linking advertising and exercise. His analogy- which I reproduce below- ... exercise. If you're not used to running, and you run five miles today, you will not be stronger ...

    Brian Macreadie - 07/08/2018 - 09:59

  6. 7 tips to win a B2B Marketing Award

    it as a ‘tagging exercise’. B2B Marketing Awards 2019 Table bookings are now open for the gala night celebrating ...

    Richard Fitzmaurice - 10/09/2019 - 15:36

  7. Medium-sized agencies struggling with new business opportunities

    the rise of management consultants and the mighty tech companies exercising considerable influence over ...

    Molly Raycraft - 20/12/2017 - 16:45

  8. Elevate your leadership skills with these 4 tweaks

    you’re doing these exercises together. You’re not just on your own island at work,” says Cara. “People ...

    Kavita Singh - 21/11/2019 - 11:47

  9. Great things happen during times of adversity: The relationship between data and creativity in B2B marketing

    exercise on its head, electing to appeal to marketer over IT leaders. The campaign’s assessment tool helped ...

    Jivan Roquet - 23/08/2019 - 11:28 - 1 comment

  10. How to write a great marketing plan

    a tick-box approach, the exercise often results in either a colossal dose of oversights or a large amount ...

    Molly Raycraft - 28/03/2019 - 10:31

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