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  1. Moving beyond being seen: Driving interaction and the new landscape of B2B experiential marketing

    from the traditional ‘badging exercise’ and evolving into experience-driven brand-building exercises ...

    Dean Taylor - 30/09/2016 - 12:26

  2. Allocadia takes its customers on a health-drive

    consequence of this initiative, working across multiple teams and business units was an exercise ...

    Joel Harrison - 10/04/2019 - 15:07

  3. How lean marketing will save you time, and delight your customers

    to convert is an exercise in futility. You need to build brand awareness, earn the respect of your customer, ...

    Molly Raycraft - 18/06/2018 - 10:52

  4. Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

    exercise’ to add some bullet points in a nice two-by-two matrix. Rarely are the bullet points developed ...

    Luan Wise - 31/10/2018 - 10:20

  5. What are personas (and do they really matter)?

    informed your personas will be. While identifying your personas may be an exercise that, if done correctly, ... can take some time to do, it’s an exercise that can undoubtedly deliver significant rewards, ...

    Sanina Kaur - 02/09/2016 - 11:40

  6. What’s it really like to be marketing director for fast-growing start-up Perkbox?

    naturally. Don’t ask, just do it. I always make time for… If I can I like to do some exercise ...

    Rebecca Ley - 18/06/2019 - 10:52

  7. Applying creativity to the social marketing workplace

    and social team. Instead, it can be more fruitful for staff training to take place as a group exercise ... active training exercises, they will be able to gather key information about the ways in which members ...

    Janice Thompson - 01/10/2013 - 09:00

  8. The B2B Marketing Conference 2018: Differences of opinion and new emerging approaches to ABM

    ABM event was a tremendously useful exercise in sharing and learning best practice around ABM.  It’s ...

    Clive Armitage - 14/11/2018 - 11:03

  9. CASE STUDY: Market Makers’ data enrichment boosts business development for Office Depot

    not only high quality data cleansing but also in-depth reporting and analysis. The profiling exercise aimed ... with on an ongoing basis. Of the first sample of benchmark data Market Makers undertook a tele-appending exercise ... , achieving a high match rate of 75%.  The results of the exercise were jointly analysed by Office Depot ...

    Paola Bonfanti - 08/03/2011 - 15:41

  10. How to write a winning B2B Awards submission

    exercise, chances are you won’t be taking to the stage in November. Leaving it to the last minute ...

    Jess Pike - 02/06/2017 - 14:55

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