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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    they exist to solve,” Richard claims. “Our primary role is to solve customer pain points and help them ... – take feedback, course correct, develop new services and evolve existing ones  – to make sure we keep ... We’ve got to make sure that loyalty from existing customers is repaid by making sure that we listen ...

    David Rowlands - 26/01/2022 - 10:48

  2. Simon Daniels on the MOPs dos and don’t for 2022

    can go a long way with existing tooling be it CRMs or marketing automation. So, where does it start? ...

    David Rowlands - 25/01/2022 - 08:55

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    Group, Franklin Templeton, and Harmony Partners. Existing investors Insight Partners, Tiger Global, D1 ...

    David Rowlands - 20/01/2022 - 14:46

  4. Why you need emotional marketing in 2022

    with new and existing customers. It often aims to create a ‘buzz’ around a brand or a product launch. ...

    David Rowlands - 20/01/2022 - 08:51

  5. How chatbots can enhance your ABM strategy

    or sending predefined messages to prospects, sophisticated account-based chatbots can harness existing ...

    Justin McDonald - 19/01/2022 - 09:16

  6. Five ways AI impacts demand generation

    and reducing customer churn. Focusing on an existing client's needs will make a much more significant ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. 10 lessons learned after 10 years of modern selling

    a small core team to the global workforce that exists today, makes me immensely proud. Throughout my years ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  8. Eight areas that marketing need to focus on to future-proof their 2022

    amongst like-minded business as our existing customer base? However, at Moneypenny we have found ...

    Kate Cox - 10/01/2022 - 15:16

  9. What’s in store for B2B marketing in 2022?

    digital world that exists in parallel with the physical world we live in. In 2022, we will become ... process. Using data to identify risks of churn within existing customers (I cancelled my HBR subscription ... will exist, and prevent, or limit the overall value that a company can generate. 3. The move ...

    David Rowlands - 07/01/2022 - 15:27

  10. Practical magic: Cooking up a potion for success for your ABM programme

    to deliver.  Think about: Is there an opportunity for you to accelerate an existing transformational ...

    David Rowlands - 07/01/2022 - 09:03

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