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  1. Transforming your promise into your brand DNA

    and deliverable for long term as well. In other words, the foundation of the brand existence.  When it comes ... a strong brand is to figure out how the initial promise generates purpose. Why does the brand exist ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. Inbox Insight

    campaign, our specialist teams of in-house copy writers, data analysts, developers, email specialists, ...

    Jerusa Calliste - 22/11/2022 - 13:14

  3. The 7-Step Guide to Sales Acceleration for B2B Marketers

    landscape? How can B2B marketers strengthen and leverage their existing resources rather than replace them? ...

    Jerusa Calliste - 23/11/2022 - 09:54

  4. Leaders Roundtable Batten down the hatches

    VPs and marketing directors from across B2B marketing, to discuss compelling topics in a Chatham House ... below, strictly anonymised! 1. Rebalance your new versus existing customer efforts. If the recession ...

    scotty - 16/11/2022 - 10:21

  5. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    and into deeper, more account-wide connections that drive deep relationships across prospective and existing ...

    Mary Gilbert - 21/11/2022 - 11:12

  6. The Global ABM Conference 2022: What you missed out

    ABM Conference houses the best of ABM knowledge in B2B. Last week we had the pleasure of welcoming ... (literally) no seats left in the house for Google’s head of strategic accounts, ABM, EMEA, Alice Clarke.  ... for existing customers, and talking us through the ins and outs of how Google adopts this approach to drive ...

    David Rowlands - 08/11/2022 - 12:09

  7. ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

    to last year’s results. In-house vs. agency – how marketers are getting the ABM skills they need. Download ...

    David Rowlands - 01/11/2022 - 17:19

  8. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    quarter as a way of engaging new and nurturing existing prospects,” Renaye explains. “It’s a really nice ...

    David Rowlands - 01/11/2022 - 08:16

  9. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    topics in a Chatham House rules environment. As always, the conversation was informed and enlightening, ...

    Joel Harrison - 20/10/2022 - 12:17

  10. Does ESG get the gold standard for B2B at the DMA Awards?

    my house after being in residence for 18 months, and that I have Stockholm Syndrome! For the full ...

    Joel Harrison - 18/10/2022 - 13:28

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