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  1. How and why marketing must drive sustainability

    the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer expectations ... customer expectations? Why not check out Propolis, our exclusive community for B2B marketers to share ... measures Delta Capita are taking and how marketing can respond to increasing customer expectations ...

    David Rowlands - 11/01/2022 - 08:47

  2. Barbara Stewart on nailing your CX in 2022

    and how you can support that. She refutes the view that ‘good’ CX is about exceeding expectations ... are still my biases, my expectations are still my expectations.” Although recognising that the B2B ecosystem ... is more complex than her counterpart, this doesn’t give B2B a free pass. “The ease I expect of Netflix ...

    David Rowlands - 18/01/2022 - 08:48

  3. How to bridge the sales and marketing alignment gap – once and for all

    expected. At Workbooks, we put this alignment gap down to three things: A lack of communication. A lack ...

    John Cheney - 17/01/2022 - 10:01

  4. Five ways AI impacts demand generation

    The future of business is personalised. B2B buyers expect a hyper-personalised experience everywhere they go ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. 10 lessons learned after 10 years of modern selling

    to work. Additionally, data from McKinsey has found that 85% of B2B decision makers expect hybrid ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Improving CX with revenue enablement

    and expect less friction in their engagement.  Now insert disruptive brand story, like Uber or Amazon…. ...

    Adam Mincham - 10/01/2022 - 09:12

  7. What’s in store for B2B marketing in 2022?

    issues are hitting businesses hard across the world. These challenges are expected to extend into 2022 ... expect 3 big Es to dominate in B2B marketing next year: experimentation, experiences and engagement. ... and prospects are going to expect you to swiftly close the experience gap. What does that even mean? Well, put ...

    David Rowlands - 07/01/2022 - 15:27

  8. Practical magic: Cooking up a potion for success for your ABM programme

    you’ve selected your account. Use this to set expectations, extract information from the sales team ... making and showcases sales and senior stakeholder alignment and expectations for the account’s success. ... for a successful ABM workshop is inviting the right people and setting the expectation for the workshop’s outcome, ...

    David Rowlands - 07/01/2022 - 09:03

  9. Establishing the right goals in 2022 for small businesses

    is the on-demand expectations that have escalated as customers have more options than ever before to decide who ... and sustainability of the business.  3. Manage expectations better than ever before Expectations management at its ... to set and manage expectations at every turn to keep customers informed through every available channel, ...

    Rebecca Grimes - 20/12/2021 - 12:14

  10. Five predictions on data changes to future-proof your 2022

    outcomes over time. Plus, Unified IDs work in an omnichannel manner and, by this definition, I expect ... But I expect to see these figures increasing even more over the next 12 months.  More and more B2B marketers ... and relevance. So, as B2B demand generation teams become cognisant of this, I expect to see a much-needed shift ...

    Jon Clarke - 20/12/2021 - 12:01


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