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  1. How CogniClick can personalise your content for ABM success

    a live benchmark and an assessment format. Live benchmark: Cross-industry comparison The first ... comparison with their peers across each question. “This facilitates huge engagement: we all like to see how ... copy, such as a tailored call to action (CTA) and personalised industry comparisons, such as how many ...

    David Rowlands - 09/12/2021 - 11:58

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    in the digital space spanning over 20 years, James joins Feefo from Bionic, an expert comparison service ...

    David Rowlands - 30/11/2021 - 16:39

  3. Unconventional ways of getting customer insight

    it produces a real-time peer comparison report with the option to receive an in-depth report at the end ... journey. Whilst large-scale audience surveys are expensive, their results can be valuable, particularly ...

    Kate Cox - 15/11/2021 - 09:25

  4. Planning for 2022: An interview with Mercè and Steven Cozens

    Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment, ...

    David Rowlands - 19/11/2021 - 10:26

  5. ABM expert Robert Norum on how to run your ABM pilot

    and learn,” Robert states. “It’s about making sure you have some comparisons.” He cautions against simply ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    in comparison to other sectors. He envisages the opportunity for “more flexibility, more transparency ...

    Lucy Gillman - 08/10/2021 - 10:04

  7. How to build a B2B content strategy

    likely to seek that information out through external reviews and comparisons, which are much more ...

    Larry Kotch - 21/09/2021 - 11:48

  8. Modelling & maximizing growth

    proved strikingly resilient, especially in comparison to consumer counterparts. Now, as the US and UK ...

    Jack Mann - 20/08/2021 - 12:45

  9. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    But LinkedIn is becoming expensive, and the average LinkedIn user only spends 10 minutes per day ...

    David Rowlands - 06/08/2021 - 11:18

  10. 7 inbound marketing tools in B2B marketing you should be using in 2021

    HubSpot’s CRM is free, its paid functionality can be expensive. If you’re wanting a cheaper option to keep ... ActiveCampaign While HubSpot’s CRM is free, its paid functionality can be expensive. If you’re wanting a cheaper ...

    Kavita Singh - 15/07/2021 - 11:29

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