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1. News: Recent research sheds light on the state of PR in B2B

   you become dependent on your marketing and PR teams who are putting you forward to engage ...

   David Rowlands - 08/02/2023 - 14:40

2. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   should be either active or passive, depending on their role and signals at any given time. It should ...

   Mary Gilbert - 21/11/2022 - 11:12

3. Leaders Roundtable Batten down the hatches

   starts to bite, it’s likely to become progressively harder and more expensive to recruit new customers. ...

   scotty - 16/11/2022 - 10:21

4. Why marketing operations is the foundation of a successful modern marketing team

   and the ability to retain a sharp competitive edge. What’s needed? All of these advantages depend on minimising ...

   Harriet Durnfor... - 14/11/2022 - 11:17

5. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   and one-to-one, moving accounts dependent on their primary intent and criteria scoring. It was quite fluid in its ...

   David Rowlands - 01/11/2022 - 08:16

6. How to unlock green growth

   likely requires entirely new commercial skills. It depends on cross-functional expertise far beyond ...

   Anonymous (not verified) - 16/09/2022 - 11:16

7. Why we’re all in Sales Marketing now

   functions’ dependency on them, it’s become an overlap. It used to be called the Sales and Marketing ... dependency on them, it’s become an overlap. So, how do you stop each from eating the other’s digital lunch ... marketing channels and a pandemic that increased both functions’ dependency on them, it’s become an overlap. ...

   Daniela fernandes - 19/07/2022 - 16:04

8. How marketers can achieve personalisation without third-party data

   Unfortunately, some marketers are still depending on vanity metrics—think web visits, downloads and total ...

   Adam Greco - 05/09/2022 - 16:24

9. The importance of brand personality in B2B – and how to find yours

   or business unit, a product or portfolio of products, or all of the above, depending on your needs. Classic ...

   Sue Mizera - 25/08/2022 - 14:16

10. Why the moon landing began with good branding

    important, difficult, expensive and exciting. Promises include the Project Rover nuclear rocket, the lunar ...

    Sue Mizera - 03/08/2022 - 09:59

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