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  1. Write like a professional copywriter (with none of the effort)

    I was reminded of it at the UK’s copywriting conference. A virtual amphitheatre of experienced, professional ... of experienced, professional writers, and we kept coming back to the basic principles of the job – simple changes ...

    David McGuire - 21/12/2020 - 13:41

  2. 12 predictions B2B marketers are making for 2021

    million lives.” Henk Campher, VP corporate marketing,  Hootsuite “We have already experienced the initial ...

    Kavita Singh - 21/12/2020 - 10:49

  3. Award case study: Learn how Lamb Weston tripled its number of qualified leads through social and won the 'Grand Prix'

    Burger Kitchen or LEON, you’ve experienced a Lamb Weston Meijer potato product. As the second largest ... in McDonald’s, the triple-cooked wonders served in Gourmet Burger Kitchen or LEON, you’ve experienced a Lamb ...

    Kavita Singh - 26/11/2020 - 16:16

  4. Awards case study: Find out who won for best employee engagement programme

    time DNV GL has experienced a market crisis. When the oil price plunged in December 2014, its Oil & ... experienced a market crisis. When the oil price plunged in December 2014, its Oil & Gas business ...

    Kavita Singh - 26/11/2020 - 14:42

  5. Top 4 marketing channels for B2B brand awareness in 2021

    of the sales funnel would begin at the “start” space and last well into the first few turns. As an experienced ... at the “start” space and last well into the first few turns.  As an experienced player (or marketer) will tell ...

    Vincent DeCastro - 23/11/2020 - 10:55

  6. The comeback of direct mail

    Content marketing Direct Unfashionable and unloved, direct mail is experiencing a revival ... place now Unfashionable and unloved, direct mail is experiencing a revival as a channel to reach ...

    Molly Raycraft - 23/07/2019 - 14:32

  7. How micro-segmenting customer data can meet increasing customer demands and increase conversions

    in geographical areas that were experiencing snow. Similarly, fintech companies like Fidelity and Robinhood ... touting big returns often run targeted ads in areas that are experiencing high rates of unemployment.  How ...

    Sam Bocetta - 17/11/2020 - 11:20

  8. Establishing an ABM strategy

    anecdotal evidence shows that more experienced ABM teams do tend to blend their ABM approaches to increase ...

    Kavita Singh - 25/11/2020 - 15:40 - 1 comment

  9. NEWS: 78% of UK businesses are experiencing digital disruption

    Content marketing 24986 news/archive/news-78-uk-businesses-are-experiencing ... -digital-disruption Seventy-eight per cent of UK businesses are experiencing digital disruption, with 82 per cent of respondents ...

    Jessica McGreal - 20/05/2014 - 17:31

  10. Keynote stream

    interesting, experienced and at times controversial experts in the martech space. Check out what they had ...

    Jason Taylor - 23/04/2020 - 13:17

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