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  1. How to best manage an international team

    employees can leave recorded messages for their international peers which both explain any tricky sections ... knows who owns which cards- it’s not me managing all the cards myself,” he explains. Other apps are also ...

    David Rowlands - 27/01/2022 - 11:33

  2. Why increased customer privacy provides an opportunity for marketers

    and more personalised. If brands are more transparent about sign up options, explaining the use of data, ...

    Sam Holding - 26/01/2022 - 10:07

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    martech ‘veteran’ explains what exactly ABX is, from the importance of technology, to how sales ... account-based approaches and CX. So, ABM plus CX equals ABX,” Paul explains. For Paul, ABX isn’t confined ... for the future, you want to make sure that you’re focusing on the right companies,” Paul explains. Technology can ...

    David Rowlands - 10/12/2021 - 11:46

  4. Why you need emotional marketing in 2022

    programmes. To explain, we have to bust the obvious myth here, which is that there is no ‘secret sauce’ ...

    David Rowlands - 20/01/2022 - 08:51

  5. Barbara Stewart on nailing your CX in 2022

    as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains ... personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ...

    David Rowlands - 18/01/2022 - 08:48

  6. twogether on winning Gold for ‘Best use of direct mail’

    As Minaz explains, “there are a lot of similarities in terms of brand vision and experience ...

    David Rowlands - 21/12/2021 - 15:26

  7. The CMO's guide to account-based marketing in manufacturing and life sciences.

    goes on to explain how all the new digital marketing channels work to engage key accounts and covers ...

    Daniela fernandes - 13/12/2021 - 16:04

  8. Are the 2020s the Decade of the Great B2B Rebranding?

    marketing and branding can and should build out from there! To explain a little further: Let me step back ...

    Sue Mizera - 01/12/2021 - 10:47

  9. The big lie of thought leadership in B2B

    a report could be extracted into:  Image-focused infographics explaining some key concepts. Stand-alone ...

    Philip Trippenbach - 07/12/2021 - 09:12

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