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  1. What’s the difference between content aggregation versus content curation and content writing?

    author, which would be content aggregation. Scott explains: “Is content aggregation a bad thing? It’s ... be content aggregation. Scott explains: “Is content aggregation a bad thing? It’s a bad thing if someone ...

    Kavita Singh - 22/07/2021 - 10:42

  2. How managers can support employees with their mental health

    explains: “Some people have been working from home, and they love it. They’ve been productive, enjoy ... for employees to utilise; perhaps an email can also be drafted by HR explaining the office flat plan ...

    Kavita Singh - 22/07/2021 - 10:34

  3. Has B2B ecommerce finally come of age?

    apply these learnings to their 2021–2022 strategy? In this interview, Shane Redding explains why she ... organisations apply these learnings to their 2021–2022 strategy? In this interview, Shane Redding explains why ...

    Kavita Singh - 13/05/2021 - 14:05

  4. Ignite London 2021 Session: The ‘80s called and they want their Lead Scoring Back. How to Lead Score like a Boss

    for a conversation that debunks the myths of old school lead scoring and explains how to set up a lead prioritization ... Morley-Fletcher for a totally tubular conversation that debunks the myths of old school lead scoring and explains ... Morley-Fletcher for a conversation that debunks the myths of old school lead scoring and explains how to set up ...

    Jack Mann - 05/07/2021 - 12:29

  5. 6 reasons why it’s important for marketing to understand finance

    card, finance sometimes have to explain how it is being used. Finance may intervene if funds ... on you to explain your performance so there are no surprises – it is your data and your numbers. As long ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  6. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    and shined a light on a story that wasn’t garnering much buzz at the time. They also explained why taking ... by setting ambitious growth targets from the get go. They explain how to define success with short, medium ... such as the favourability journey and the halo effect. Using his experience with content and events, he also explained how ...

    Kavita Singh - 09/07/2021 - 16:53

  7. The death of third-party cookies

    their analytics? Julia explains that marketers are going to lose a lot of data if they choose to ignore the news. ... it’s directly from the source and it’s more relevant to your business. Julia explains: “The IAB noted ... explains: “These are solutions that are more edge computing solutions where personal data is processed ...

    Kavita Singh - 23/06/2021 - 12:08

  8. Here were some key diversity themes we discussed at Ignite USA

    by explaining why it’s essential to care in the first place. She outlined some rules for marketers to use: ... explained: “When I first started in advertising, I was working on the Army National Guard account, and I got ... explained just how important it is to be aware of your bias (because everyone has a bias) and overcome it. ...

    Kavita Singh - 17/06/2021 - 09:56

  9. What you missed at B2B Marketing Ignite USA 2021

    Intelligence and insights Microsoft’s Pradeep U.N. explained in his session how organisations and teams have ... and Salesforce’s Lisa Perry’s session, they explained the importance of insight, which can align marketing, ... explained a common pain point for marketers as they’re often drowning in martech and lose sight ...

    David Rowlands - 07/06/2021 - 12:09

  10. What is a customer data platform and how does it fit into B2B?

    to integrate customer data into one database. David explains: “It’s a persistent unified customer database ...

    David Rowlands - 08/06/2021 - 10:06

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