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  1. What you missed at B2B Marketing Ignite USA 2021

    Intelligence and insights Microsoft’s Pradeep U.N. explained in his session how organisations and teams have ... and Salesforce’s Lisa Perry’s session, they explained the importance of insight, which can align marketing, ... explained a common pain point for marketers as they’re often drowning in martech and lose sight ...

    David Rowlands - 07/06/2021 - 12:09

  2. What is a customer data platform and how does it fit into B2B?

    to integrate customer data into one database. David explains: “It’s a persistent unified customer database ...

    David Rowlands - 08/06/2021 - 10:06

  3. Last post: An ode to a publication that shaped an industry

    and explains why it's time to end the magazine, and for B2B Marketing to move into the future. I can never ... of B2B Marketing, reflects back on the creation of B2B Marketing magazine and explains why it's time ...

    David Rowlands - 01/04/2021 - 10:17

  4. What does a psychological insight consultancy do?

    are important, irrelevant or missing in terms of its ability to engage with an audience. Explain the reasons ...

    Dr. Simon Moore - 27/05/2021 - 17:29

  5. Precision demand marketing: Why the only process that matters is the buyer’s

    precision demand marketing, explaining how this new approach can help you improve your targeting ...

    Jack Mann - 17/05/2021 - 15:13

  6. The evolution of sales enablement and where it’s heading

    to virtual selling methodologies Peter explains: “I think what’s happening now is that this virtual thing ...

    Kavita Singh - 19/05/2021 - 13:01 - 1 comment

  7. News: The rising stars of the US agency marketplace revealed!

    includes interviews with some of these rising stars, explaining just why they’ve seen such extraordinary ...

    David Rowlands - 12/05/2021 - 11:11

  8. Can AI take your business performance to a new level?

    intelligence (AI), and explains how it can help marketers directly improve their business performance. ... artificial intelligence (AI), and explains how it can help marketers directly improve their business ...

    David Rowlands - 21/01/2021 - 14:26

  9. For a successful corporate culture, "Get the brand in their souls!"

    training. Corporate materials: Creation of the company’s Brand Book and corporate brochures to explain ...

    Sue Mizera - 11/05/2021 - 17:06

  10. 3 tips for using intent data for ABM

    from and what they’re going to do with it. Tony explains: “A lot of B2B data isn’t personal data. So, ... information. Currently, with the death of cookies on the horizon, Julia explains: “Fundamentally, everyone ... into where their buyers lie in the buying process. Tony explains: “This type of personalisation has an impact ...

    Kavita Singh - 29/04/2021 - 11:19


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