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  1. 3 B2B tech brands share their martech stacks – and explain why they use certain platforms

    with these tools helps achieve these goals. This includes: Conductor Joe explains that Conductor helps ON24’s ... engage, but it will never explain why they engage. I look to my team to analyse what’s beyond the numbers ... also capturing more sales enquiries. Dan explains opting for a simple user interface ultimately ...

    Michael King - 11/01/2019 - 12:40

  2. The world could be your oyster: How to capitalise on opportunities post-Brexit regardless of marketing budgets

    PR Account Manager, IBA International, explains. In the current environment, financial resources ... — despite reduced budgets. Simon Woolley, PR Account Manager,  IBA International, explains. In the current ...

    Simon Woolley - 26/10/2020 - 17:46

  3. Why customer success will be vital in 2021

    product or services. Katherine explains: “It’s definitely understanding the customer, which I know seems ... be the solution to both retention and referral. Barbara explains: “It’s a gamechanger and we’re finally being more ... Barbara explains: “For me, customer success stepped in because we are never allowed to show our clients ...

    Kavita Singh - 11/03/2021 - 11:28

  4. Here are 3 reasons brand building will be essential in 2021

    not tweak it once you’ve got it nailed. Kate explains: “The biggest obstacle is usually the minute you set ...

    Kavita Singh - 17/03/2021 - 10:49

  5. 3 reasons why data communities are thriving

    data as an alternative, so they’re getting their hands on the right customers. Yoni explains: “If you ... getting their hands on the right customers. Yoni explains: “If you think about sales and marketing,  sales ...

    Kavita Singh - 11/03/2021 - 13:27

  6. News: The UK agency marketplace’s ‘rising stars’ revealed

    director and founder, who explained just how the Bristol-based agency has done so well. Stuart explained ...

    David Rowlands - 02/03/2021 - 16:19

  7. Masks, martech and matching up to the big guys: How trust has changed in a pandemic world

    on the true nature of B2B decision-making. This will help to explain how trust, translated into a virtual ...

    Sara Stephen - 04/03/2021 - 08:35

  8. Above the noise: 3 tips for better performing B2B digital content

    and explainer videos, has seen a huge upsurge in popularity this year. But while this accelerated shift ... podcasts and explainer videos, has seen a huge upsurge in popularity this year. But while this accelerated ...

    Emma Crofts - 28/09/2020 - 11:20

  9. Just what is a fronted adverbial – and what can it do for your B2B copy?

    to know. But when I eventually did find out (and don’t worry, I’ll explain it in a minute), I recognised ... For example: “David explained it clearly. ” But you can also get a phrase which acts like an adverb. It might ... important for all eight-year-olds to know. But when I eventually did find out (and don’t worry, I’ll explain ...

    David McGuire - 23/02/2021 - 10:41

  10. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    Conference 2020, you discussed the ‘personalisation gap’. Could you explain what that is for anyone who ... personalisation – help me find what’s important to me. Gartner explains that ‘help me’ based personalisation ...

    David Rowlands - 07/12/2020 - 08:47

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