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  1. Just what is a fronted adverbial – and what can it do for your B2B copy?

    to know. But when I eventually did find out (and don’t worry, I’ll explain it in a minute), I recognised ... For example: “David explained it clearly. ” But you can also get a phrase which acts like an adverb. It might ... important for all eight-year-olds to know. But when I eventually did find out (and don’t worry, I’ll explain ...

    David McGuire - 23/02/2021 - 10:41

  2. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    Conference 2020, you discussed the ‘personalisation gap’. Could you explain what that is for anyone who ... personalisation – help me find what’s important to me. Gartner explains that ‘help me’ based personalisation ...

    David Rowlands - 07/12/2020 - 08:47

  3. 4 tips to consider when first using lead scoring

    explains: “Maybe you get 50 points for a webinar and 50 points for an eBook download. If I’m flirting ...

    Kavita Singh - 23/02/2021 - 16:37

  4. Q&A with Nicolas Vandenberghe, CEO and co-founder of Chili Piper

    For the uninitiated, can you explain what Chili Piper does? Chili Piper has become the leader in inbound revenue ... Inbound’. Can you explain in a little more detail what you mean by this, and what its benefits are? Instant ...

    David Rowlands - 07/09/2020 - 11:52

  5. How to make the recruitment process more inclusive

    are committed to zero discrimination” or something that iterates that same sentiment. Avery explains: “To me, ...

    Kavita Singh - 02/02/2021 - 11:44

  6. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

    the sales department is remunerated for achieving their targets. He explains: “The CMO has a fantastic ... As a result, he ended up in a meeting with the entire marketing team and explained terms such as gross margin, ...

    Kavita Singh - 19/01/2021 - 11:27

  7. The 4 brand superpowers for the ultimate customer buying journey

    their expertise and enhance the reputation of the individual customer at every stage. Michael explains: “These ...

    Kavita Singh - 14/01/2021 - 16:16

  8. A look into 2021: Reintroducing physical events with Chris Wickson

    towards content in shorter formats made available on demand quickly. Chris explains: “With the B2B buying ...

    Kavita Singh - 14/01/2021 - 12:02

  9. The Values Ladder as every successful CMO’s cynosure

    for which a thing is done.   A little more explanation is required For Aristotle, when we can explain ...

    Sue Mizera - 12/01/2021 - 15:18

  10. A-Z guide: Agile marketing explained

    help your team? In this guide, we remove the mystery that surrounds the practice and explain exactly ...

    Danielle Howe - 19/12/2016 - 15:15


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