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  1. How and why marketing must drive sustainability

    trust by expressing our brand in a way that connects with our customers’ needs and reflects our culture. ...

    David Rowlands - 11/01/2022 - 08:47

  2. News: Annual study reveals rising stars in the marketing multiverse

    are not active on social media. IBM, American Express and Dell Technologies are 2021’s top ranked companies. ...

    David Rowlands - 30/11/2021 - 16:21

  3. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    is expressed over time.  As you probably gathered, I’m a musician, so I’d ask you to think about it like ...

    David Rowlands - 10/12/2021 - 10:37

  4. How managers can support employees with their mental health

    in the workplace. You really have to create a safe space for employees to feel like it’s okay to express what ... frustrations at home, or feeling burnt out – all of these feelings are valid to express, so if you start ... okay to express what they need at the company.” The key here is vulnerability. As a leader, it might ...

    Kavita Singh - 22/07/2021 - 10:34

  5. The big lie of thought leadership in B2B

    of our target audience as they are expressed in text they have written. For example, a client group ...

    Philip Trippenbach - 07/12/2021 - 09:12

  6. 11 words to delete from your B2B copy

    the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    of their discipline. They expressed numerous concerns especially concerning a lack of management and sales force ...

    Sue Mizera - 01/12/2021 - 10:47

  8. How neuroscience affects CX in B2B marketing

    like facial expressions and eye tracking to see how users are interacting with apps, systems and web ...

    Lucy Gillman - 05/10/2021 - 10:24

  9. Does diversity training actually work?

    and diversity initiatives. As expected, most employees expressed a desire for much more than the once a year ...

    David Rowlands - 13/09/2021 - 13:57

  10. News: Sage celebrates UK small businesses with the first B2B ad campaign on TikTok #BOSSIT2021

    Challenge. The campaign invites small and medium sized business enterprise owners to express how ... and medium sized business enterprise owners to express how they are currently thriving this year, despite ...

    Kavita Singh - 08/02/2021 - 16:54

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