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  1. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    Working with an outside vendor to evolve their visual brand expression felt inauthentic so they set out ... of next. The identity design and campaign strategy was an expression of these notions. Differentiation: ...

    Kavita Singh - 02/06/2021 - 14:28

  2. News: The Planning Department launches

    this agency. Previously, Rebecca was the former planning director at Planning Express, where she worked for 12 ... at Planning Express having been strategy director at TBWA Manchester. As clients and agencies adjust ...

    Kavita Singh - 22/07/2020 - 10:57

  3. Is your brand purposeful enough?

    having a genuine, well-expressed and clearly communicated brand purpose, which is understood from the top ... or expressed? In this session, we’ll discuss: How to ensure brand purpose is the foundation of great marketing. ...

    Jason Taylor - 26/05/2020 - 13:03

  4. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    with all the tools they needed to push clients along the buyer journey with pace. To express the Smartport ...

    Kavita Singh - 02/06/2021 - 10:43

  5. 4 changes I want to see for women in the workplace

    I’ve been able to find the words to express my frustrations because of the work that other powerful ... And as I've gotten older, I’ve been able to find the words to express my frustrations because of the work ...

    Kavita Singh - 08/03/2021 - 13:39

  6. Awards case study: How twogether won gold for 'Best use of martech for demand generation'

    of this campaign meant we had to plan the journey end to end, from the initial expression of interest via third ...

    David Rowlands - 23/03/2021 - 14:12

  7. How to make the recruitment process more inclusive

    about as well as what formats they wanted to learn in. As expected, the business expressed a desire ... the business expressed a desire for much more than the once a year formal training approach. In addition ...

    Kavita Singh - 02/02/2021 - 11:44

  8. Tips for flexible working: Adapting to the return to the office

    their workforce to work regularly from home after the pandemic has ended. However, most employees have expressed ...

    Kavita Singh - 25/05/2021 - 10:26

  9. Why B2B marketers need to address the lack of diversity

    to start expressing her need for flexibility and couldn’t stay at the office as late as some of her male ... Providing an inclusive atmosphere will allow for everyone to feel safe enough to express their unique ideas. ...

    Kavita Singh - 21/09/2020 - 11:48 - 1 comment

  10. Sir Andy Murray joins American Express as brand ambassador ahead of Wimbledon

    Customer experience American Express is giving tennis fans the chance to play with a virtual Sir ... of Wimbledon. The American Express Fan Experience is an on-site activation space at the grand slam – which takes ... Express will also offer a host of on-site benefits exclusively for card members, including access ...

    Rebecca Ley - 18/06/2019 - 10:01

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