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  1. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    an engaging narrative around helping customers achieve 'Cloud Nirvana', expressed through ...

    Kavita Singh - 02/06/2021 - 12:29

  2. Last post: An ode to a publication that shaped an industry

    to call on for articles, just a few names pulled out of ‘other’ marketing magazines who had expressed ...

    David Rowlands - 01/04/2021 - 10:17

  3. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    Resolve the creative expression of the IntelligentEngine on three fronts: Turn an abstract concept ... a visual language to express what innovation means at Rolls-Royce. It shows how we’re in a different league ...

    David Rowlands - 26/11/2020 - 16:27

  4. The tech marketer's guide to channel marketing: Measurement and tracking

    the number one frustration expressed was the lack of transparency when it came to understanding whether ... on the subject of channel partners, the number one frustration expressed was the lack of transparency when ...

    Kavita Singh - 20/04/2020 - 14:34

  5. What does the loss of third-party data mean to B2B marketers?

    who is expressing purchase intent. Also, much of this data category is devoted to consumer ...

    Brian Giese - 12/01/2021 - 14:44

  6. B2B buzzword bingo: The COVID-19 edition

    news cycle is how quickly a phrase can be overused – and turn from a helpful expression ... ahead. In that context, “we miss you” is really good copy – it’s an honest feeling, expressed in everyday ... quickly a phrase can be overused – and turn from a helpful expression to an irritating cliché. For those ...

    David McGuire - 26/05/2020 - 13:20

  7. 7 ways to accelerate B2B digital transformation

    of the business, a view expressed by Pickford: “Failure is nothing to be scared of. It's an experience that we ...

    Matt Simpson - 23/04/2021 - 14:54

  8. A practical guide to marketing operations

    actors to help them give sincere and emotionally expressive performances by fully inhabiting the role ...

    Kavita Singh - 25/02/2020 - 12:24

  9. How to create a better bond with your clients

    Gratitude is powerful, and it’s important to express on a regular basis. Make sure your clients know ...

    Anna Johansson - 06/09/2020 - 13:59

  10. LinkedIn launches interest-based targeting

    allows users to create a campaign with sponsored content ads, targeting members who have expressed ... or are likely to express an interest in the content that’s relevant to their business. It also allows marketers ...

    Rebecca Ley - 24/01/2019 - 15:17

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