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  1. LinkedIn launches interest-based targeting

    allows users to create a campaign with sponsored content ads, targeting members who have expressed ... or are likely to express an interest in the content that’s relevant to their business. It also allows marketers ...

    Rebecca Ley - 24/01/2019 - 15:17

  2. How to webinar – a guide by fledgling webinar-ers

    expressed an interest in what we sell, so we knew they were engaged and potentially would like to join ...

    Victoria Heyward - 25/08/2020 - 11:18

  3. A B2B martech superstar is born as Demandbase acquires Engagio

    I heard a similar expression was about 10 years ago, in the company of the then Marketo CEO Phil ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

  4. Bombora and LiveRamp partner to reach SME audience

    to complete the purchase process.” Bob Ray, global CEO at DWA, expressed support for the partnership. “Knowing ...

    Molly Raycraft - 29/08/2019 - 10:18

  5. B2B decision-making is getting very emotional

    inspires people to be creative and express their imagination. Unfortunately, B2B brands are lagging far ... and Lego inspires people to be creative and express their imagination. Unfortunately, B2B brands ...

    Nick Hague - 01/07/2019 - 09:39

  6. Case study: Attracting high calibre candidates for a nationwide retail chain

    6 Download this now Vision Express has an on-going nationwide need for colleagues who share its ... of skills, attitude and personality.  Vision Express is proud of its ability to spot talent and help people ... Vision Express is one of Europe’s leading names in optical retail, and also one of the UK’s most ...

    Pavel Georgiev - 13/03/2017 - 10:16

  7. Building Strong, Purpose-driven B2B Brands

    What successful B2B brands do to express their brand with creativity and integrity How to express your ...

    Melissa Leen - 20/02/2019 - 16:59

  8. The show must go on!... or must it? What B2B marketing leaders think about the future of face-to-face events

    their existing events strategy. Many expressed surprise at the sheer number of events that they were doing. Some ...

    Joel Harrison - 20/04/2020 - 09:55 - 1 comment

  9. B2B Marketing Roundtable: Approaching ABM amid Covid-19

    bringing a customer-centric approach is critical, one ABMer expressed how tweaking the messaging has ...

    Kavita Singh - 13/10/2020 - 11:35 - 2 comments

  10. 6 types of innovation archetypes

    how the brand shows up and oversees its expression. What’s great about culture shapers ...

    Kavita Singh - 14/07/2020 - 10:28

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