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1. DATA FOCUS: Avoiding data decay

   or misunderstanding expressed preferences. When it's best used: Businesses are best advised to use telemarketing ...

   a12admin a12 - 29/03/2006 - 00:00

2. PROFILE: Gary Brine- CEO, Gyro International

   the business against recession.” Things can only get bigger    Gyro's American Express campaign Further ...

   a12admin a12 - 12/11/2007 - 00:00

3. ANALYSIS: Beautifully simple marketing

   accounts plays a significant part on Dermalogica's stand where an “express education” in the ethos ...

   a12admin a12 - 26/01/2005 - 00:00

4. DIGITAL MARKETING: Podcasting- Listen carefully

   a ratio of those who at some point expressed an interest to those who are actually continuing to download ...

   a12admin a12 - 03/10/2007 - 00:00

5. DIGITAL MARKETING: Exploiting the web 2.0 boom

   with a Quark Express section," says marketing director Gavin Drake, "and yes we are happily seeing ...

   a12admin a12 - 06/06/2008 - 00:00

6. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

   on its ability to promote, express and reinforce its leadership capabilities, either in product ...

   a12admin a12 - 28/09/2006 - 00:00

7. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

   trade and freedom of the individual and freedom of expression. Our great strength is that the brand ...

   a12admin a12 - 30/05/2007 - 00:00

8. EMAIL MARKETING: Is email the new DM?

   voice who expressed his opinion that "in B2B email marketing you cannot sell" and everyone ...

   a12admin a12 - 07/11/2004 - 00:00

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