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  1. DATA FOCUS: Avoiding data decay

    or misunderstanding expressed preferences. When it's best used: Businesses are best advised to use telemarketing ...

    a12admin a12 - 29/03/2006 - 00:00

  2. PROFILE: Gary Brine- CEO, Gyro International

    the business against recession.” Things can only get bigger    Gyro's American Express campaign Further ...

    a12admin a12 - 12/11/2007 - 00:00

  3. ANALYSIS: Beautifully simple marketing

    accounts plays a significant part on Dermalogica's stand where an “express education” in the ethos ...

    a12admin a12 - 26/01/2005 - 00:00

  4. DIGITAL MARKETING: Podcasting- Listen carefully

    a ratio of those who at some point expressed an interest to those who are actually continuing to download ...

    a12admin a12 - 03/10/2007 - 00:00

  5. DIGITAL MARKETING: Exploiting the web 2.0 boom

    with a Quark Express section," says marketing director Gavin Drake, "and yes we are happily seeing ...

    a12admin a12 - 06/06/2008 - 00:00

  6. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

    on its ability to promote, express and reinforce its leadership capabilities, either in product ...

    a12admin a12 - 28/09/2006 - 00:00

  7. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

    trade and freedom of the individual and freedom of expression. Our great strength is that the brand ...

    a12admin a12 - 30/05/2007 - 00:00

  8. EMAIL MARKETING: Is email the new DM?

    voice who expressed his opinion that "in B2B email marketing you cannot sell" and everyone ...

    a12admin a12 - 07/11/2004 - 00:00

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