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  1. B2B Awards 2019 winners

    work/life lounge’ for American Express by We're Magnetic Category 10: Best use of customer insight ...

    Jason Taylor - 27/11/2019 - 16:49

  2. NEWS: Twitter redesigns profiles

    profiles, with the aim of making it easier for users to express themselves. The redesign, which has been ... it easier for users to express themselves. 21415 anonymous user News ...

    Jessica McGreal - 08/04/2014 - 14:26

  3. BRANDING NEWS: DHL launches biggest global ad campaign in 10 years

    DHL Express has launched its biggest global advertising campaign for a decade. 15377 ... video/branding-news-dhl-launches-biggest-global-ad-campaign-10-years DHL Express has launched its biggest global advertising campaign for a decade. 13 anonymous user ...

    Alex Aspinall - 19/10/2011 - 11:01

  4. You'll never believe what happened when we got IBM's Watson to analyse the top 5 b2b brands.

    You are motivated to seek out experiences that provide a strong feeling of self-expression. You ... by a desire for self-expression. You are relatively unconcerned with tradition: you care more about making ... experiences that provide a strong feeling of self-expression. You consider achieving success to guide a large ...

    James Wood - 31/07/2015 - 10:29

  5. Alex Naylor

    and NPD projects for scale service business like British Airways and American Express. He moved ...

    Claire Edmunds - 01/03/2016 - 14:02

  6. DIRECT MARKETING NEWS: IBM, American Express and other big names join IDM B2B Council

    news/archive/direct-marketing-news-ibm-american-express-and-other-big-names-join-idm-b2b-council The Institute of Direct Marketing has announced the appointment of senior marketers from IBM, ... American Express, GyroHSR and Earnest to its B2B advisory council for 2011. Pete Jakob, marketing ... transformation leader at IBM UK and Ireland; Andrew Buckley, VP marketing and strategy at American Express ...

    a12admin a12 - 20/01/2011 - 00:00

  7. Christmas comes early with Powwownow campaign

    what its customers desired, encouraging entrants to express one #WorkWish.  It found that 64% of those ...

    Oliver Matejka - 09/12/2016 - 10:34

  8. PROFILE: Card sharp- Andrew Buckley of American Express

    Express, doesn't shy away from a challenge. Having taken the decision a couple of years ago ... knowledgebank/marketing-automation/best-practice/profile-card-sharp-andrew-buckley-american-express Andrew Buckley, vice president of global marketing and strategy at American Express, doesn't ... with this technology, the decision was taken to buy Eloqua in order to support American Express' marketing ...

    a12admin a12 - 24/11/2009 - 00:00

  9. 'Take Control' for TNT by 438 Marketing

    visibility campaign" Soren Hoegh, director of product management and development, TNT Express Importing ... is a lucrative and expanding sector within the global Courier market. Historically, TNT Express had not focused ... customers worldwide. The major attributes on offer from TNT's Express Import service- global network ...

    a12admin a12 - 19/08/2010 - 00:00

  10. 5 ways accounting firms can be braver with branding

    PwC and EY both understand that brand goes much deeper than a logo. It’s an expression of identity, ...

    David Shalam - 01/03/2019 - 10:20


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