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  1. How and why marketing must drive sustainability

    to spend more on sustainable products. Many approaches resonate with them from sustainable materials ...

    David Rowlands - 11/01/2022 - 08:47

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    marketing materials and the customer journey. The sales team works with the customer closely so they can ...

    Richard Conn - 07/01/2022 - 12:30

  3. What’s in store for B2B marketing in 2022?

    infrastructure projects, building materials, chemical companies and of course pharma. Agencies would do well ...

    David Rowlands - 07/01/2022 - 15:27

  4. The big lie of thought leadership in B2B

    is a good place to start. This means gathering existing published material, from clients, competitors, ... and competitors can be a rich trove of raw material for intelligence.  In addition, to really drive significant ... above is raw material, rather than intelligence itself. We can only gain real advantage once we analyse ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. 11 words to delete from your B2B copy

    the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ... an “approach” or, better still, a “way”. Usually in B2B, “methodology” is just bolting extra syllables onto ...

    David McGuire - 18/11/2021 - 16:34

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    'switched on' to their customers’ motivations for category choices, and that deliver them material ...

    Sue Mizera - 19/11/2021 - 09:34

  7. News: durhamlane and Cyance launch new report

    that B2B buyers are overwhelmed with more sales and marketing material than prior to the pandemic, but will ... According to the report, B2B buyers are currently consuming more marketing material than ever during ... info.durhamlane.com/b2b-buyer-insights-report-2021 Study shows that B2B buyers are overwhelmed with more sales and marketing material than prior ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  8. The IBM GTS story

    to us to create engaging ‘warm-up’ material with a difference. Read this enlightening case study to: ...

    Jason Taylor - 19/10/2021 - 15:46

  9. Thinking of starting a B2B podcast? Ask these three questions first

    sure we have room for this important extra production step. What is the hierarchy of your commitments? ...

    David McGuire - 20/10/2021 - 09:34

  10. Kate Owen on how multifaceted ABM can be applied across higher education

    through: Student rental income. Commercial revenue: vending, laundry and provision of extra services. ...

    David Rowlands - 19/10/2021 - 16:26

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