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  1. 11 words to delete from your B2B copy

    an “approach” or, better still, a “way”. Usually in B2B, “methodology” is just bolting extra syllables onto ...

    David McGuire - 18/11/2021 - 16:34

  2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    specialist. Matt talks about how he approached the acquisitions: key selection criteria, ensuring a smooth ... TMP seeks to ensure a smooth transition Although Matt admits that this area of common ground between ... ensuring a smooth relationship between three organisations, approaching long-term change and how ...

    Lucy Gillman - 08/10/2021 - 10:04

  3. Thinking of starting a B2B podcast? Ask these three questions first

    sure we have room for this important extra production step. What is the hierarchy of your commitments? ...

    David McGuire - 20/10/2021 - 09:34

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    through: Student rental income. Commercial revenue: vending, laundry and provision of extra services. ...

    David Rowlands - 19/10/2021 - 16:26

  5. Agile marketing can be your enabler of opportunity

    the extra value and marketers can contribute to customer lifetime value and sales will convert more value. ...

    Steven Cozens - 12/10/2021 - 10:45

  6. News: Acquia acquires Widen. We spoke with their CMO to learn more

    All of that will continue – it will just be under the Acquia brand and family.” Ensuring a smooth ... just a case of ensuring a smooth transition for Widen customers. “Widen’s doing some great marketing. ...

    David Rowlands - 21/09/2021 - 09:19

  7. How neuroscience affects CX in B2B marketing

    on a straight, smooth road and familiar road with good visibility at a constant speed you need minimal steering ...

    Lucy Gillman - 05/10/2021 - 10:24

  8. It’s easy to judge, right?

    awards through a formula and those that gave extra attention to how they could lead. The big takeaway ...

    Matt Garisch - 15/09/2021 - 09:41

  9. 3 top tips for B2B marketing teams to optimise their operations

    the results they need. This means you need to ensure that everything is running smoothly ‘behind the scenes’, ... function to ensure that your campaigns run smoothly.  If you’re looking for an efficient, happy and high ... cross-functional capacity, you can keep your campaigns running smoothly, and delight your senior team by delivering ...

    Kerrie Malone - 01/09/2021 - 12:17

  10. How to make good content that will improve your SEO

    they need support? Wider reading? Extra thinking time?  We got our team together and thrashed through ...

    Charlotte Hartley - 24/08/2021 - 14:56

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