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  1. Barbara Stewart on nailing your CX in 2022

    foundation, your operational frameworks and plan your roadmap for true CX success. Blurring the lines between ...

    David Rowlands - 18/01/2022 - 08:48

  2. What’s in store for B2B marketing in 2022?

    But there is a part in the film where facial or optical recognition triggers personalised advertising. That kind ... of helping us in increasingly innovative ways.   Smart cars use facial recognition algorithms to detect ...

    David Rowlands - 07/01/2022 - 15:27

  3. twogether on winning Gold for ‘Best use of direct mail’

    Salesforce’s solutions are ‘modular’- Salesforce forms part of the foundation and walls of your organisation, ...

    David Rowlands - 21/12/2021 - 15:26

  4. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    forwards.” Where to start with ABX? It comes as no surprise that for Paul, the foundation of any strategy ...

    David Rowlands - 10/12/2021 - 11:46

  5. The journey to data-driven marketing

    this challenge. Agility springs from a strong data foundation Every marketer knows that to deliver personalised, ...

    Cliff Guy - 05/11/2021 - 13:57

  6. How to approach your ABX strategy

    to them. Data foundation Data lies at the heart of ABX. However, what makes ‘good’ data? Leanne outlines ... to integrate: “without that proper data foundation, you’re unable to align as a sales and marketing team ... that account-based foundation and all the technology and pieces of data you need to successfully build that. Find: ...

    David Rowlands - 10/11/2021 - 10:57

  7. Planning for 2022: An interview with Mercè and Steven Cozens

    foundation to plan for the year ahead. Want to learn more about how you can get a head start in 2022? Why ...

    David Rowlands - 19/11/2021 - 10:26

  8. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

    David Rowlands - 16/11/2021 - 09:39

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    the foundation layer that helps sellers understand the basics of how to sell a product or service. Sales coaching ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. Approaching a new CMO role: An interview with Eric Schou

    that – and it’s to build trust within your team. Without a universal foundation of trust, everything you want ...

    Anonymous (not verified) - 26/10/2021 - 11:28

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