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  1. The tautology of marketing operations job titles

    As suggested though, MOps should encourage and facilitate this mindset of innovation across marketing ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Everything you need to know to create a high-converting B2B product page design

    and convince them to buy it. They should answer questions about what you provide and facilitate the buying ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. Improving ecommerce efficiency with product information management workflows

    is the bedrock of an efficient workflow. For example, while syndication is facilitated by a PIM tool, ...

    Nate Holmes - 04/10/2021 - 17:32

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    motivations that it facilitates. MM literally renders your Brand Octagon a mirror into the soul of your ...

    Sue Mizera - 01/12/2021 - 10:47

  5. Beyond Translation: Shifting to a Global-Focused Messaging Strategy

    will facilitate a discussion about how campaigns become stronger and messages more salient with the benefit ...

    Jack Mann - 20/04/2021 - 19:48

  6. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    significant long-term value, which facilitates a better  EX, increased employee engagement, and higher ... facilitates a positive EX are  1.3x more likely to report organisational outperformance  – and thriving ... of this, it’s that organisation leaders can step up in critical areas and facilitate  employee wellbeing ...

    Ted Kohnen - 24/05/2021 - 18:32

  7. Microsoft wins gold for 'Most innovative use of martech'

    and inclusion. Facilitate open discussions with individuals across multiple customer teams. Reflect ... a gamified digital experience that facilitates tough and important conversations around accessibility ... 'Changed my perception', 'Inspired to act.' Sales professionals thus facilitate open ...

    David Rowlands - 22/03/2021 - 16:14

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    with your customers, facilitating their core needs for achievement and fulfillment, satisfaction ... already for some time. Facilitating their achievement and self-fulfilment, admittedly a tricky dimension, ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Defining your ABM strategy for the year ahead

    is an experienced workshop facilitator, trainer and a regular speaker at B2B events. Follow him on Twitter ...

    David.power_519256 - 29/01/2021 - 10:16

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    initiated emanated from intimacy with your customers, facilitating their core needs for achievement ... how you’ve been anticipating your customers’ needs already for some time. Facilitating ...

    Sue Mizera - 19/11/2021 - 09:34

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